Social Media Marketing Manager

Social Media Marketing Manager

Department: Marketing

Reports To: Director of Digital Marketing

Role Type: Individual Contributor / Manager-Level
Primary Functions:

• Social media strategy execution and optimization
• Content development publishing and campaign integration
• Event promotion and social activation
• Employee advocacy executive thought leadership and community engagement
• HubSpot tracking analytics and performance reporting

POSITION SUMMARY

The Social Media Marketing Manager is responsible for the strategy execution and ongoing optimization of HCHBs social media marketing program. This role manages HCHBs organic presence across LinkedIn Meta YouTube and other relevant channels with responsibility for content development and publishing community engagement employee advocacy event and campaign activation and performance measurement.

Working cross-functionally across marketing this role connects social media to broader brand content demand generation product marketing and event initiatives. The Social Media Marketing Manager will use HubSpot platform analytics and other measurement tools to evaluate performance identify opportunities and translate social activity into actionable marketing insights.

This is a hands-on role that requires both strategic thinking and strong execution with accountability for strengthening HCHBs digital presence engaging priority audiences and continually improving the effectiveness of social media as part of the broader B2B marketing strategy.

WHAT YOULL DO

• Own social strategy and execution: Develop and execute HCHBs organic social strategy with a focus on increasing presence reach and meaningful engagement across LinkedIn Meta and YouTube.
• Create and publish content: Build and manage the social calendar and personally develop edit schedule and publish platform-native content including copy graphics video executive thought leadership customer stories and event content.
• Integrate social into marketing campaigns: Partner with demand generation content product marketing communications creative and events to integrate social into campaigns product initiatives webinars thought leadership and other marketing programs.
• Activate events and trade shows: Develop and execute pre-event live and post-event social plans that extend the reach and value of HCHB conferences trade shows webinars and customer events.
• Lead employee advocacy: Build programs that help employees executives and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations.
• Engage and listen: Actively manage community engagement social listening and relevant industry conversations while monitoring competitors trends and emerging opportunities.
• Measure marketing impact: Use HubSpot social platform analytics UTM tracking Google Analytics and other tools to evaluate performance across content campaigns traffic audience engagement and available attribution.
• Optimize performance: Build regular reporting that goes beyond activity metrics to explain what is working what isnt and what HCHB should do next. Use insights testing and performance data to continuously improve the program.

WHAT YOULL BRING

• 57 years of social media or digital marketing experience including significant hands-on ownership of B2B social programs
• Demonstrated ability to take social programs from strategy through execution rather than strategy or oversight alone
• Strong LinkedIn expertise including B2B content executive thought leadership employee advocacy and community engagement
• Experience managing LinkedIn Facebook/Instagram and YouTube programs
• Excellent writing editing and storytelling skills with the ability to translate complex topics into clear engaging social content
• Experience integrating social with broader marketing campaigns events product initiatives and content programs
• Hands-on experience with HubSpot including campaign tracking contact engagement dashboards reporting lifecycle data and available attribution
• Strong analytical skills and experience translating performance data into actionable recommendations
• Experience with social management and analytics platforms
• Working knowledge of Google Analytics UTM tracking digital campaign measurement and marketing attribution
• Strong project management skills and the ability to collaborate across teams while independently driving execution

EXPERIENCE & CAPABILITIES

• 57 years of B2B social media or digital marketing experience

• Proven ownership of social strategy and hands-on execution

• Strong experience with LinkedIn Meta and YouTube

• Excellent B2B writing editing and content development skills

• Experience creating social graphics and short-form video content

• Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus

• Experience with HubSpot social analytics UTM tracking and performance reporting

• Experience supporting integrated campaigns events webinars and trade shows

• Experience with employee advocacy and executive thought leadership

• Strong project management and cross-functional collaboration skills

• B2B healthcare health tech SaaS or regulated-industry experience preferred

• Portfolio or work samples demonstrating hands-on social content campaigns creative and/or video execution required

EXPECTED OPERATING MINDSET

The Social Media Marketing Manager should operate as both a strategic marketer and a hands-on executor. This role requires someone who can move comfortably from planning to content creation publishing engagement measurement and optimization without losing sight of broader marketing priorities.

The right person will bring a test-and-learn mindset using HubSpot platform analytics and campaign performance data to make informed decisions and continually improve results. They should be proactive in identifying opportunities responsive to industry conversations and disciplined in connecting social activity to meaningful marketing outcomes.

This role also requires strong cross-functional partnership and sound judgment. The Social Media Marketing Manager should be comfortable collaborating with executives subject matter experts content demand generation product marketing events creative and marketing operations while maintaining a consistent HCHB brand voice and ensuring content is accurate relevant and appropriate for a B2B healthcare audience.