SEO Supervisor
New York City, NY - USA
Job Summary
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes gamethey must battle behemoth market leaders upend ingrained treatment habits or transform a me-too product into yes-please.
The agency is known for serving up distinctive strategies and differentiating approaches ensuring clients market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model housing media strategy med comms creative technology and even point of care/population health under the same roof for the tightest most integrated campaigns possible. They price work based on outcomes not outputs. Their innovative model delivers not only alignment but powerful orchestration greater efficiency and maximum impact for every dollar spentall the necessary elements for Challengers to triumph.
Thats the philosophy heres the creds: 250 employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys MM&M Awards OMMAs and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying We celebrate people who stand up and say You know what This is dumb. Damn straight.
We care about three big things:
1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks we must relentlessly deliver on our core values: insightful inventive and courageous.
2. Being the Best Place Youll Ever Work
This isnt all pool tables and Bagel Fridays its about giving you the support to do and be your best. Examples include unlimited PTO and self-care stipends. We also love to let loose whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
3. Fostering a Diverse & Caring Community
Were the most diverse agency in healthcare by design. No matter your story youll find representation and amplification through our affinity groups cultural celebrations and unwavering support no matter what society throws at us. Were proud to say that you can be anything you want at Heartbeat (as long as its not an a**hole).
Theres a reason 1/3 of Heartbeaters have been here for 4 years and we have a 90% retention rate. We hope youll experience it for yourself.
Were Heartbeat the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully youre our next SEO Supervisor helping us to deliver groundbreaking campaigns for consumers & HCPs.
Read on to learn more about what qualities were looking for in a new member of the crew and why youre gonna dig working with us.
How youll strengthen the team:
Beyond that heres how youll make your mark:
- Manage and implement assigned client projects pertaining to technical SEO content optimization and copywriting
- Support day-to-day communication across strategy production and paid search teams
- Pull data to prepare weekly monthly and ad hoc reporting for clients
- Perform site audits and lead discussions for site restructure and development
- Lead client calls and all communication regarding SEO efforts
- Conduct keyword and competitive research to ensure site visibility for both branded and unbranded efforts
- Think creatively of ways to optimize content while navigating industry limitations
- Monitor analytics data from various sources
- Keep up to date on latest search trends and algorithm changes that may impact performance
How youll grow with us:
SEO Supervisor is where youll start but were always planning for where youll go. Our SEO Supervisors are all expected to hone skills that will help build on their careers. Those skills include:
- Take greater ownership of SEO strategy and recommendations across assigned accounts
- Mentor junior team members and provide guidance on SEO best practices and deliverables
- Lead more complex technical SEO audits content optimization initiatives and client presentations
- Partner with cross-functional teams to identify new opportunities and expand the role of SEO across integrated campaigns
What youre bringing with you:
Across 3-5 years of experience you know what it takes to slay Search Engine Optimization. These are the core skills youve totally nailed:
- Strong analytical skills
- Proficiency in Microsoft Office Suite
- Familiarity with analytic tools such as Google Analytics and Google Search Console
- Experience with SEO tools such as Screaming Frog Ahrefs SEMRush etc.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
#LI-LO1
Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more