Senior Specialist, Consumer Marketing

The Senior Specialist Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality measurable activations. This role owns assigned programs from planning through delivery partners across functions and agencies and uses performance insights to strengthen future execution. 

Key Responsibilities 

• Lead assigned tentpole programs including BOTOX Cosmetic Day Double Points Mothers Day and other treatment-driving moments from planning through execution and post-program learning. 
• Own experiential partnership workstreams including project plans partner coordination organic content capture deliverables timelines and activation readiness. 
• Lead organic influencer workstreams received from the Influencer Team ensuring content needs approvals deliverables usage terms and deployment plans are clear and executed. 
• Drive organic asset planning and capture for shoots and experiential moments translating content needs into actionable shot lists capture plans and channel-ready deliverables. 
• Lead sweepstakes workstreams and coordinate required cross-functional reviews execution milestones and performance reporting. 
• Monitor social listening and consumer signals; surface relevant themes opportunities and implications to inform content and activation decisions. 
• Own activation reporting for assigned programs consolidate performance metrics identify learnings and recommend actions to improve future programs. 
• Manage usage-rights requirements for owned workstreams including tracking terms expirations and approved applications in partnership with Legal and agency teams. 
• Lead day-to-day project management for assigned initiatives by establishing workplans clarifying roles resolving executional barriers and maintaining stakeholder visibility. 
• Prepare and advance materials through medical legal regulatory and compliance review in Veeva Vault PromoMats; proactively manage feedback revisions and approval timelines. 
• Manage purchase orders and budget tracking for owned projects escalating risks and variances with clear recommendations.. 
• Contribute to team planning and prioritization by bringing forward executional insights consumer response and program performance. 

Scope and Decision-Making 

• Independently leads defined workstreams and recommends executional approaches within approved brand strategy. 
• Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy material investment claims or enterprise risk. 
• Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability. 
• May coach interns contractors or project contributors on specific deliverables; this role does not require formal people management. 

Qualifications :

• Bachelors degree in marketing business communications or a related field or equivalent relevant experience. 
• 5 years of consumer marketing brand marketing agency partnerships experiential social or related experience with increasing ownership. 
• Experience leading multi-step marketing programs and partnering across matrixed organizations. 
• Experience in aesthetics beauty wellness pharmaceuticals medical devices or CPG preferred. 
• Working knowledge of promotional review processes and Veeva Vault PromoMats preferred. 

Essential Skills and Competencies 

• Demonstrated ownership mindset with the ability to move workstreams forward anticipate barriers and recommend solutions. 
• Strong project leadership prioritization and organizational skills across concurrent initiatives. 
• Clear written and verbal communication with the ability to provide concise direction and maintain stakeholder alignment. 
• Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes. 
• Ability to interpret performance metrics identify meaningful insights and translate findings into practical recommendations. 
• Comfort directing agency and cross-functional deliverables while operating within broader strategy set by senior marketing leaders. 
• High attention to detail and commitment to compliant on-time high-quality execution. 
• Adaptability in a fast-paced environment with evolving priorities. 
• Proficiency with Microsoft Office; familiarity with analytics social publishing project-management and budget-tracking platforms. 

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this roleat  the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on manyfactors  including  geographic location and we may ultimately  pay more or less than the posted range. This range may be  modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to  participate in our short-term incentive programs.  

Note: No amount of pay is  considered to be wages or compensation until such amount isearned  vested  and determinable. The amount and availability of  any bonus commission incentive benefits or any other form of compensation and benefits that areallocable to a   particular employee  remains in the Companys sole and absolute discretion unless and until paid and may be  modified at the Companys sole and absolutediscretion  consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time