Senior Sales Manager (Walmart)

Senior Sales Manager Walmart

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Senior Sales Manager Walmart to join our Sales Team and help drive the growth and execution of the Walmart business. This role will partner closely with the Senior Director of Sales to manage the day-to-day Walmart business identify opportunities for growth and ensure strong execution across assortment launches promotions inventory digital and in-store initiatives.

The ideal candidate brings strong Walmart experience understands how to navigate Walmarts systems and ways of working and can translate retailer data and insights into actionable recommendations. This person will be highly analytical detail-oriented commercially minded and comfortable working cross-functionally in a fast-paced environment.

Responsibilities to include:

• Partner with the Senior Director of Sales to manage and grow the Walmart business supporting day-to-day account strategy and execution
• Develop Walmart-specific reporting and deliver actionable insights related to sales share competition inventory assortment and retailer P&L
• Leverage Walmart tools and data including Retail Link and Scintilla to identify trends opportunities and risks
• Manage the Walmart item pipeline ensuring new items distribution expansions modular changes swaps and deletions are communicated across Sales Planning Marketing and Operations
• Partner closely with Operations and Planning on Walmart inventory replenishment forecasts ship dates pricing changes and other account needs
• Own Walmart new item setup and execution ensuring all requirements are completed for successful omnichannel launches
• Support Walmart modular planning and execution including assortment changes new item launches and resets
• Partner with the Digital Team to ensure PDPs are accurate optimized and up to date while monitoring the competitive landscape
• Lead Walmart ISM and display planning and execution coordinating across Walmart external vendors and internal Design and Marketing teams
• Support annual Walmart planning and negotiation processes including assortment promotional and growth initiatives
• Partner with Sales leadership to develop weekly executive-level Walmart business recaps highlighting performance opportunities risks and key actions
• Build strong cross-functional relationships to ensure Walmart priorities are executed effectively across the organization

What You Will Need

• Bachelors Degree in Business Marketing or related field preferred
• 4 years of sales or account management experience within CPG with direct Walmart experience
• Strong understanding of the Walmart business including assortment modulars item setup promotions inventory and omnichannel execution
• Experience with Walmart Retail Link and Scintilla; familiarity with Walmart item setup and related systems preferred
• Strong analytical skills with the ability to translate retailer and syndicated data into actionable business recommendations
• Experience partnering cross-functionally with Sales Planning Demand Planning Operations Marketing and Digital teams
• Proficient in Microsoft Excel and PowerPoint
• Ability to thrive in a fast-paced environment where requirements and priorities frequently change
• Excellent written and verbal communication skills
• Strong organizational and multitasking skills with high attention to detail
• Self-starter with the ability to work independently while collaborating effectively across teams

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Sales Manager Walmart you will work closely with Sales Planning Demand Planning Operations Marketing Digital and Finance as well as external Walmart partners.

Our Ways of Working

This role will be remote based in Bentonville AR with travel to Miami.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical vision and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability Cancer Coverage and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days federal holidays sick/wellness days floating holidays and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.

Required Experience:

Manager