Senior Product Marketing Manager
Job Location:
Dallas, IA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
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Job Summary
Think about your last hotel stay. Did you skip the front desk line with mobile check-in Message the staff for extra pillows Order a late-night snack with a tap on your phone Then youve likely run into Canary in the wild.
Canary Technologies is the leading agentic AI platform for hotel and guest management powering the digital infrastructure for more than 20000 hotels in 125 countries. The worlds most renowned hospitality brands including Marriott International Four Seasons and Wyndham Hotels & Resorts partner with us to increase revenue improve operations and elevate the guest experience.
Weve executed the largest deployment of autonomous AI systems in hospitality building technology that fundamentally redefines how guests and hotels interact. Its made us one of the top-funded hotel technology companies in the world with nearly $200M raised to date.
Canary has been recognized as a 2024 and 2025 Deloitte Technology Fast 500 company Inc. 5000 fastest-growing company and swept the 2026 HotelTechAwards including Best Place to Work #1 Guest Experience Platform and the Hoteliers Choice Award. Were scaling our team to bring innovation to life faster than ever.
Were growing quickly and were looking for people who are passionate about their work want to grow with us and are ready to take on more responsibility along the way. We value rigor and velocity in equal measure: high standards fast pace real ownership. If thats the environment youre looking for this is the place for you.
Come join us! Lets shape the future of hospitality together.
Were looking for a Senior Product Marketing Manager who operates at the intersection of strategic thinking and polished execution. Youll own product areas and strategic go-to-market initiatives end to end working in close collaboration with Sales Product Marketing and Customer Support teams.
You can build a messaging framework and then write the one-pager that makes it feel obvious to a skeptical buyer. Youve developed pricing and packaging for new products based on data analytics and first principles. Youve built and delivered webinars and presentations that people actually attend and remember. You know what good looks like at every altitude from a competitive positioning brief to a leave-behind a sales rep hands across a conference table.
This is a highly cross-functional and strategic role that blends storytelling market insight go-to-market strategy and execution to fuel growth and improve conversions.
- Product Launches: Define the go-to-market strategy for new products and coordinate cross-functionally to execute product launches. Own pipeline generation conversations deal velocity and revenue outcomes for new product launches.
- Pricing and Packaging: Lead pricing strategy and packaging architecture for your assigned product areas in close partnership with Product Marketing leadership Product Managers and Sales team. Youll translate business goals and buyer behavior into pricing structures that are easy to sell hard to walk away from and financially sound.
- Platform and Product Positioning: Develop the positioning frameworks that define how Canarys products compete and how they fit together. Ground your positioning in real buyer psychology and the competitive landscape. Hold the standard for messaging quality across marketing and sales activities for your product areas.
- Narrative Development and Storytelling: Own the stories Canary tells externally about the products in your portfolio. This means executive keynote narratives analyst briefings launch messaging and more. Possess and maintain a high bar for written visual and verbal storytelling.
- Analytics and Commercial Impact: Analyze sales and product data to generate insights as well as action plans to improve sales performance. Identify customer metrics that convey the benefits of your solutions and proliferate success stories through well designed and executed campaigns in partnership with Growth and Content Marketing teams.
- Cross-Functional Influence: Work across product sales finance customer success and executive leadership to align on strategy put plans into action and learn from outcomes. Master executing cross-functionally with influence rather than direct authority.
- Customer Insights: Generate insights from customer conversations that influence how to improve conversions shapes product strategy and inspires content and asset development for your suite of solutions.
- 8 years of product marketing experience in a B2B SaaS and/or AI environment
- Experience developing effective and commercially sound pricing and packaging for a multi-product SaaS portfolio
- A portfolio of external storytelling youre proud of: webinars executive presentations launch narratives or analyst content that drove real outcomes
- Strong analytical ability you can work with pricing models win/loss data and market research to build a credible point of view then translate that into external messaging without losing nuance
- High agency and ability to navigate ambiguity. You take ownership of defining high-leverage initiatives you develop the approach and you put it into action.
- Proven track record in product positioning. Youve taken complex or technical products to market and made them resonate with non-technical buyers
- Experience in hospitality tech travel or vertical SaaS is a meaningful differentiator Canarys buyers are a specific kind of operator and the learning curve is real
- A genuine high quality bar for your own work for the assets that tout your product areas and for the team around you
- Preferred: Management consulting or related experience MBA preferred.
Target cash compensation ranges from $165000 - $200000 including a fixed annual salary and a performance-based bonus paid monthly.
This role also includes a stock option grant subject to board approval.
Actual compensation will be commensurate with the candidates skill level experience and specific work location.
We work hard to make Canary a fun rewarding and high-energy place to work. Heres how we take care of our flock:
Time Off
- Unlimited PTO: Take the time you need to truly rest and recharge.
- Holidays Canary Days: Standard holidays plus monthly company-wide days off for a guaranteed long weekend.
- Birthday Holiday: A dedicated day off to celebrate you!
Travel & Office Flexibility
- Office Exchange: A travel stipend to visit the team in person at our SF NY or Dallas hubs.
- Canary Hotel Experience: Staying at a Canary hotel Weve got you covered with a credit toward your stay.
- Preferred Hotels Discount: Enjoy a minimum 30% off the best available rate at select partner hotels globally.
Growth & Community
- Self Improvement Club: A monthly budget to help you smash your personal goals.
- Professional Development: Level up your career with a dedicated learning stipend to fuel your skills and cross-functional connection.
- Referral Program: Help us grow the flock and score a cash bonus for successful hires.
Required Experience:
Manager
About Company
Canary's award-winning hospitality software improves the guest experience, streamlines operations and boosts revenue. Trusted by 20,000+ hotels worldwide.
