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Senior Product Marketing Manager
Job Location:
Job Location:
Austin, TX - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
11 September 2026 (30+ days ago)
Posted:
Application Deadline:
27 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Company Overview:
Function was founded with a singular focus: empower you to live 100 healthy years. Were doing that by using the best available technology to make sure people dont suffer or die a preventable death. Function has been recognized as one of Fast Companys Most Innovative Companies of 2024 and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where every day we are building the future.
Role:
Function is building the ultimate personal health operating system right as the category itself is taking shape. Were scaling fast backed by $450M in new growth financing and the biggest bets about what Function becomes are still being made.
Product Marketing sits at the center of that story: turning what we build into the reason people act. Were hiring one Senior Product Marketing Manager who can own high-impact work across all of it not scoped to a single lane. Youll go wherever the business needs a driver most and take full ownership of whatever that is.
Key Responsibilities:
Positioning & messaging
- Build positioning and messaging from scratch for products features or categories that dont have one yet with minimal guidance.
- Set clear tradeoffs and differentiation so Marketing Content Support and other core functions are all telling the same story.
- Translate what the product does into value members actually care about and know when that story needs to change.
GTM execution
- Own GTM strategy and execution for complex multi-surface launches not just individual campaigns with the goal of increasing retention and member growth.
- Set the learning agenda for each launch and build playbooks the team can reuse so the process gets better over time.
- Manage cross-functional stakeholders and timelines from kickoff through retro.
Insight & research
- Make sure market competitive and member insight actually shape product and GTM decisions.
- Bring a point of view to research working closely with UXR.
Data & measurement
- Define and own the success metrics for your GTM initiatives and connect them clearly to business outcomes (member growth retention winback etc).
- Set metrics before launch not after and hold yourself accountable to them.
Cross-functional influence
- Drive alignment at the PM Brand and leadership level influencing people without needing formal authority to do it.
- Represent Product Marketing to external partners with the same care youd bring to any internal relationship.
How youll operate
- Move fluidly across whichever area of the business needs a driver most. This role exists because theres more high-impact work right now than there are dedicated owners for it.
- Stay comfortable in ambiguity and manage up proactively as priorities shift.
- Be direct with cross-functional partners and escalate blockers instead of sitting on them.
Qualifications/Skills:
- 5 years in product marketing or similar function with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.
- Experience building positioning and launch strategy from zero ideally for a new product category or major relaunch.
- Partnership or co-marketing experience: youve represented your company externally not just internally.
- Strong measurement instincts: you define success metrics before launch and hold yourself to them after.
- Direct clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority.
- AI-native mindset: you use AI tools (Claude ChatGPT or equivalent) as a genuine force multiplier in all that you do.
- Experience in health wellness or another high-trust consumer category is a plus.
Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive skilled and forward-thinking individual to join our team and help shape the future of our services.
To be a strong fit you embody our Core Values:
- Ruthless Prioritization:
- We dont let perfect get in the way of progress.
- We move quickly to drive value not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First Always:
- We design and deliver like were caring for someone we love.
- We create calendar actionable human experience.
- We prioritize responsiveness peace of mine and outcomes.
- We empower members with truth clarity and care.
- One Team Moving Fast:
- We are aligned in purpose prioritization and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully rallying around shared goals.
- Radical Ownership Relentless Execution:We dont just ship we own outcomes and drive results.
- We act with urgency and precision
- We anticipate initiate and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:We are ruthlessly aligned to our meission and leave ego at the door.
- We disagree and commit.
- We dont tolerate politics or withholding information.
- We operate with honesty transparency and respect.
- Sustained Integrity in Every Detail:We earn trust by obsessing over accuracy quality and clarity in everything we do.
- We prioritize clinical precision data must be right.
- We sweat the details because outcomes depend on them.
- Ruthless Prioritization:
Why Youll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package flexible working hours and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve peoples lives we would love to hear from you.
At Function we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer we do not discriminate on the basis of race color gender identity ancestry religion age sexual orientation national origin disability marital status Veteran status or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how were changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains instant messaging platforms or unsolicited calls. If you ever have doubts about the legitimacy of a communication please reach out to us directly at .
Required Experience:
Manager
