Senior Product Manager

Integrity is seeking a Senior Product Manager to lead one of the flagship products in our technology suite. Our software serves agents agencies consumers and the operations teams that support them across life health and wealth.

As a Senior Product Manager you are the strategic captain of a dedicated cross-functional product team. That team includes a Product Design Lead a Product Tech Lead a Product Data Lead engineers and QA. You own what the team builds and why. You are accountable for the products business outcomes adoption and advocacy.

This is a senior high-visibility role. You will own complex products that span multiple user groups carrier and data integrations and evolving regulatory needs. You will present roadmap status and results to executive leadership. You will also help raise the bar for product practice across the team.

You will work within Integritys modern AI-powered product process. Product Strategy brings business signals and you lead discovery and research. Each week the team moves one feature from signal to a dev-ready prototype in our AI Prototype War Room. The prototype not a spec document is the deliverable. Every product is measured against shared outcome scorecards tied to growing and retaining writing agents.

Product Strategy Vision & Outcomes

• Own the product strategy vision and roadmap for your assigned product aligned to Integritys technology vision and company OKRs.
• Be accountable for the products business outcomes adoption and advocacy. Every initiative should tie to a measurable business lever such as writing agents apps per agent retention or cost efficiency.
• Partner with Product Analytics to define and track the product scorecard. Connect T1 business outcomes to T2 and T3 leading indicators.
• Own the Product Requirements List and set feature priorities using Integritys prioritization scoring. That scoring balances user demand business impact and effort.
• Make clear tradeoff decisions and say no when a request does not serve users or outcomes.

Discovery & Research

• Lead user research for your product as part of Integritys Three-Pillar Research model. This includes interviews panels and councils with agents agencies subject matter experts and executives.
• Run competitive analysis product analytics reviews and hypothesis validation to size demand and potential impact.
• Turn sales signals and problem statements from Product Strategy into clear testable product opportunities.
• Contribute to and maintain the shared Research and Prompt Libraries so every team builds on what Integrity already knows.

AI Prototype War Room & Delivery

• Lead your teams weekly AI Prototype War Room taking one feature from signal to a dev-ready prototype each week.
• Arrive prepared with competitive research agent signals and library prep completed before the room opens.
• Own the Product Brief and the Experience Brief written alongside the prototype.
• Record demos and deliver the full handoff kit to Engineering. Partner with the Product Owner to turn requirements into user stories and backlog priorities.
• Join Feature Review and refinement sessions to keep delivery on track and manage tech debt with your Tech Lead.

Cross-Functional Team Leadership

• Lead your full cross-functional product team toward shared outcomes through collaboration trust and shared investment in the vision.
• Partner daily with your Product Design Lead Product Tech Lead and Product Data Lead on experience architecture and data quality.
• Work closely with your Director of Product Strategy to make sure line-of-business needs regulatory requirements and carrier considerations are reflected in priorities.
• Act as the primary product interface for executives design marketing sales operations and data teams.

Go-to-Market & Adoption

• Work with Sales Marketing and your Group Product Manager to create and manage feature release plans including timely approval of marketing strategy and ads.
• Partner with Product Marketing and Design to build merged CX Journey Maps and CX Personas covering both customers and users.
• Monitor post-launch adoption and performance and iterate based on results. Launch confidently and evolve thoughtfully.
• Share product updates and demos in forums such as Weekly Status Meetings Product Pulse and monthly Tech Corners with the field.

Executive Visibility & Product Leadership

• Present roadmap status scorecard results and recommendations in executive forums. These include CPTO Leadership Status MBR Priorities Review and annual Big 5 Goals & Initiatives planning.
• Own complex products with multiple user groups integrations and dependencies across other Integrity product teams.
• Mentor Product Managers and other team members on discovery prioritization and the Integrity Product Process.
• Model Integritys Product Principles and help evolve the product playbook standards and libraries.

Required

• 6 years of product management experience ideally in B2B B2B2C or SaaS software.
• A proven track record of owning a product end to end. This includes strategy discovery launch and adoption with results shown through measurable business outcomes.
• Experience leading cross-functional teams of design engineering data and QA without direct authority.
• Strong discovery and research skills including user interviews competitive analysis and hypothesis-driven experimentation.
• Comfort working with data. You can define KPIs read product analytics and turn results into prioritization decisions.
• Hands-on experience using AI tools to accelerate product work such as research synthesis prototyping or requirements drafting.
• Excellent written and verbal communication skills with confidence presenting to executives and senior stakeholders.
• Ability to manage competing priorities in a fast-paced matrixed environment.
• Bachelors degree in business computer science or a related field or equivalent experience.

Preferred

• Experience in insurance insurtech financial services or another regulated industry.
• Familiarity with independent agent and agency distribution Medicare life or annuity products or carrier integrations.
• Experience with CRM quoting and enrollment lead generation or agency management platforms.
• Experience with rapid prototyping workflows and design systems including prototype-first delivery.
• Experience with product analytics platforms such as Amplitude.
• Experience mentoring or coaching other Product Managers.
• Experience owning products with multiple user groups such as consumers agents and agency staff.

About Integrity

Integrity is one of the nations leading independent distributors of life health and wealth insurance products. With a strong insurtech focus we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why Because we put our people first! At Integrity you can start a new career path at company youll love and well love you back. Were proud of the work we do and the culture weve built where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas Texas Integrity is committed to meeting Americans wherever they are in person over the phone or online. Integritys employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information visit .

Integrity LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability veteran status or any other characteristic protected by federal state or local addition Integrity LLC will provide reasonable accommodations for qualified individuals with disabilities.