Senior Marketing Manager
Maple Grove, MN - USA
Job Summary
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance
At Boston Scientific well give you the opportunity to harness all thats within you by working in teams of diverse and high-performing employees tackling some of the most important health industry challenges. With access to the latest tools information and training well help you in advancing your skills and career. Here youll be supported in progressing whatever your ambitions.
About the role:
The Senior Marketing Manager is responsible for accelerating growth and enhancing commercial impact for the Intracept Procedure. This role owns program execution across product positioning market awareness field enablement launch readiness customer engagement and competitive differentiation for Interventional Spine products. A key expectation of the role is to integrate AI-powered marketing strategies and new capabilities that improve customer insight execution efficiency and measurable business outcomes.
This role partners cross-functionally with Marketing Sales Marketing Operations Data and Analytics Legal Regulatory Compliance Finance and clinical stakeholders to align innovative go-to-market capabilities with business objectives while operating within Boston Scientific quality compliance data privacy and promotional review requirements.
Your responsibilities will include:
- Develop business plans product positioning and marketing programs that deliver education and engagement in key customer segments and directly support forecasted top-line and bottom-line business objectives.
- Lead downstream go-to-market strategy for the Intracept Procedure including market awareness competitive positioning segmentation channel planning clinician engagement and field sales enablement.
- Implement AI-powered marketing strategies and automation capabilities such as predictive targeting account-based marketing workflows intent-signal processes campaign personalization automated reporting and data-driven performance optimization with clear linkage to measurable business objectives.
- Partner with Market Insights Data and Analytics and other internal teams to evaluate manage and improve marketing systems CRM workflows dashboards and digital tools that increase efficiency scalability and measurable commercial impact.
- Obtain and apply immersive knowledge of the Interventional Spine products and competitive offerings becoming a subject matter expert on features and benefits translating insights into positioning and marketing materials.
- Manage U.S. commercialization of new products and programs including pre-launch planning launch execution training adoption tracking and post-launch optimization.
- Partner with KOLs field sales and cross-functional stakeholders to gather clinical insights unmet needs customer feedback and market intelligence to inform product development messaging positioning and engagement strategies.
- Track KPIs field feedback market trends campaign performance and AI/automation outputs to refine tactics improve targeting communicate business impact and support data-informed decisions.
- Monitor and ensure compliance with company policies and procedures including Quality System expectations promotional review requirements appropriate legal/regulatory approvals data privacy considerations corporate AI governance and responsible use of AI-enabled or automated tools.
Required qualifications:
- Bachelors Degree
- A minimum of 5 years of experience in marketing product management business development digital marketing analytics or a related field.
- Demonstrated success driving downstream marketing strategy business planning product positioning launch execution and disciplined program implementation.
- Strong analytical skills with the ability to interpret market trends customer behavior field feedback campaign performance and KPIs to generate actionable recommendations and improve commercial impact.
- Demonstrated success leading cross-functional teams with strong leadership project management communication and influence skills.
- Medical device product launch experience.
- Proven ability to manage multiple priorities in a complex matrixed and highly regulated environment with accuracy and accountability.
- Understanding of compliant promotional practices documentation expectations data privacy considerations and approval processes for marketing programs.
- Willingness to travel 30% of the time.
Preferred qualifications:
- Experience in the medical device industry specifically interventional spine pain management or neuromodulation.
- Experience with marketing technology platforms CRM systems marketing automation analytics dashboards account-based marketing or digital engagement tools.
- Experience building or partnering to deploy scalable dashboards internal intelligence tools automation pipelines or reporting processes that convert large datasets into actionable business insights.
- Experience integrating enterprise AI roadmaps into marketing capability development field enablement campaign operations competency-building programs or commercial planning processes.
- Proven ability to influence without authority and drive consensus in complex multi-stakeholder environments.
- Strategic thinking with an appetite for innovation experimentation continuous learning and practical adoption of new tools that improve business results.
- Customer service orientation with diplomacy a service mindset and a team approach to working with colleagues and partners.
- Highly organized proactive resourceful energetic creative and solutions-oriented.
Excellent critical thinking and analytical skills with demonstrated independent judgment and decision-making ability.
Work Mode:
At Boston Scientific we value collaboration and synergy. This role follows an onsite work model requiring employees to be in our local office at least four days per week.
Relocation Assistance:
Relocation assistance is not available for this position at this time.
Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Requisition ID:635088
Minimum Salary: $125800
Maximum Salary: $239000
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) see vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training pertinent education including licensure and certifications among other relevant business or organizational needs. At BSC it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly) non-sales roles may also include variable compensation from time to time (e.g. any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt non-sales roles may also include variable compensation i.e. annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years we advance science for life byprovidinga broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular respiratory digestive oncologicalneurologicaland urological diseases and conditions. Learn more atand follow us onLinkedIn.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy the Company will continue to take steps to assure that recruitment hiring assignment promotion compensation and all other personnel decisions are made and administered without regard to race religion color national origin citizenship sex sexual orientation gender identity gender expression veteran status age mental or physical disability genetic information or any other protected class.
Please be advised that certain US based positions including without limitation field sales and service positions that call on hospitals and/or health care centers require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company you will be expected to meet the ongoing requirements for your roles including any new requirements should the Companys policies or protocols change with regard to COVID-19 vaccination.
Required Experience:
Manager
About Company
Boston Scientific is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.