Senior Marketing Manager Fellows

Handshake was founded on a simple belief that everyone deserves a path to a great career regardless of where they went to school or who they know. Today we power 25 million job seekers 1 million employers and 1600 educational institutions.

In 2025 we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations publish benchmarks and push the boundary of data. Weve grown from $0 to $1B run rate and pay $60M to over 30K individuals every month.

Why join Handshake now:

• Shape how every career evolves in the AI economy at global scale with impact your friends family and peers can see and feel

• Partner hand-in-hand with world-class AI labs Fortune 500 partners and the worlds top educational institutions

• Work together with engineers scientists operators and more from Palantir Meta Scale AI and former YC founders

• Build a massive fast-growing business with billions in revenue

About Handshake AI

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs working on their most complex data at the largest scale.

Handshake is hiring a Senior Marketing Manager to build and grow our community of Fellows the experts who power Handshake AIs data work. You will partner cross functionally to understand Fellows and what to build for them how to message to them across channels and design marketing launch motions around new products and programs.

• Fellow Insights: Gather inbound feedback and community insights track what drives engagement and retention and translate them into recommendations on what to build for Fellows

• Messaging & Content: Define the messaging and content hierarchy for Fellows (what to say what not to say) and write content and email including a monthly newsletter in a voice Fellows trust

• Product Launches & Previews: Plan and execute launch marketing for Fellows including previewing upcoming features events promoting different Fellow programs

• Fellow Stories: Partner with Community to capture produce and distribute Fellow stories including video to showcase Fellow success and build advocacy

• Community & Crisis Communication: Partner on communication to Fellows and negative sentiment response when issues surface

• Experience partnering with product teams by bringing insights and market data on what to build next for Fellows

• Experience in consumer-facing or community-driven marketing

• Experience engaging and growing an online community

• Creative approach to designing programs that turn users into advocates

• Consumer-facing writing and marketing instincts including content and email

• Sound judgment handling negative sentiment and crisis communications

• Strong communication and collaboration skills across teams

• Excitement for Handshakes mission and the AI economy

Bonus Points

• Product marketing experience including messaging and positioning

• B2C or marketplace experience such as social media ecommerce or community platforms like Reddit Discord or Facebook Groups or gig creator or expert-network communities

• Interest in AI and the people who train and evaluate it

Handshake delivers benefits that help you feel supported and thrive at work and in life.

The below benefits are for full-time US employees.

• Ownership: Equity in a fast-growing company

• Financial Wellness: 401(k) match competitive compensation financial coaching

• Family Support: Paid parental leave fertility benefits parental coaching

• Wellbeing: Medical dental and vision mental health support $500 wellness stipend

• Growth: $2000 learning stipend ongoing development

• Remote & Office: Internet commuting and free lunch/gym in our SF office

• Time Off: Flexible PTO 15 holidays 2 flex days

• Connection: Team outings & referral bonuses

Explore our mission values and comprehensive US benefits at Experience:

Manager