Senior Marketing Manager

The Opportunity

Were looking for a high-performing Senior Marketing Manager to help lead a fast-paced performance-driven marketing organization responsible for generating significant growth across our business. This is not a traditional campaign-management role. Youll have meaningful ownership of marketing strategy multimillion-dollar investment lead generation campaign performance vendors technology and team development. Youll work closely with the VP of Marketing and senior leadership to turn business objectives into marketing strategies - and then own the execution and results.

Were looking for someone who combines strategic thinking with a willingness to get into the details. You should be equally comfortable analyzing performance and reallocating spend building a campaign strategy negotiating with a vendor coaching a team member or presenting a recommendation to senior leadership.

If you want significant ownership measurable accountability and the opportunity to help build a best-in-class marketing organization this role is for you.

What Youll Own

Marketing Strategy & Performance

• Translate growth objectives into marketing strategies campaigns investment plans and measurable performance targets.
• Own performance across key marketing channels with accountability for lead generation cost efficiency conversion revenue contribution and ROI.
• Analyze results identify opportunities and proactively recommend changes to improve performance.
• Develop testing strategies that continuously improve campaigns channels offers audiences and creative.
• Partner with senior leadership on annual planning forecasting growth initiatives and broader marketing strategy.

Campaign & Channel Leadership

• Lead integrated campaigns across email direct mail digital social radio web and other lead-generation channels.
• Own campaign strategy from concept through execution measurement and optimization.
• Develop offers audiences creative strategies and testing plans designed to generate measurable growth.
• Oversee marketing automation email programs website initiatives integrations and emerging marketing technology.
• Ensure campaigns are delivered accurately on time and at a high standard.

Budget & Investment Management

• Manage significant portions of our multimillion-dollar marketing investment including forecasting pacing and allocation.
• Evaluate performance across channels and recommend where we should increase reduce or redirect investment.
• Maintain strong financial discipline around budgets expenses vendors and forecasts.
• Provide senior leadership with clear visibility into performance risks opportunities and expected results.

Team & Organizational Leadership

• Manage coach and develop members of the marketing team while creating clear accountability for results.
• Serve as a strategic thought partner to the VP of Marketing and other company leaders.
• Build scalable processes reporting systems and operating rhythms that improve marketing execution.
• Partner closely with Sales our internal call center Finance Operations agencies and other stakeholders throughout the customer funnel.
• Manage key agency and vendor relationships including performance contracts deliverables and negotiations.

What Were Looking For

• 7 years of progressive marketing experience with significant ownership of campaigns budgets or business results.
• Experience in performance marketing and lead generation ideally within a high-volume B2C environment.
• Hands on experience with LSAs and Google Business Profile.
• Demonstrated experience managing substantial marketing budgets and making investment decisions based on data and ROI.
• Strong understanding of digital marketing email direct mail social media marketing automation campaign analytics and testing.
• Experience managing agencies vendors contracts and external partnerships.
• Experience leading and developing people.
• Strong analytical and financial acumenyou can move comfortably between marketing metrics and business outcomes.
• Excellent project management communication and organizational skills.
• Ability to influence senior leaders challenge assumptions and make clear recommendations.
• A bias toward action ownership and continuous improvement.

Experience in home services multi-location businesses consumer services automotive financial services healthcare or another high-volume lead-generation environment is a plus.

How Youll Win

Within this role success means:

• Growing qualified lead volume and revenue contribution while improving marketing efficiency.
• Keeping marketing investment appropriately paced forecasted and allocated toward the highest-performing opportunities.
• Building a disciplined test-and-learn culture that continuously improves results.
• Delivering major initiatives without requiring significant senior-leadership intervention.
• Developing a high-performing marketing team with increasing ownership and accountability.
• Holding agencies and vendors accountable for measurable results.
• Bringing leadership solutions and recommendations - not simply reporting problems.
• Helping build the people processes technology and strategy required to scale our marketing organization.

Why This Role

Youll join an organization where marketing is central to the growth of the business and where your work will have a direct measurable impact. Youll have access to significant resources meaningful investment senior leadership and the autonomy to influence how we grow. We move quickly expect a lot from our leaders and give strong performers the opportunity to take on substantially more responsibility.

For the right person this is more than a Senior Marketing Manager position. Its an opportunity to become a key marketing leader within a growing organization and help shape what comes next.