Senior Marketing Data Scientist Minecraft

At Mojang Studios the creators of Minecraft we are on a mission to build a better world through the power of play.

Why play Well play is at the heart of everything we do. Its the blocky backbone of our games the core of our development philosophy and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool play is the bedrock of our existence.

We enable millions to create and play together connect people across the globe and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise we keep this in mind. We want everyone to not only feel included in Minecraft but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

In the end its the people of Mojang Studios that make this place truly special. When you join youll find yourself in the company of incredibly bright warm and creative individuals all united and working toward a single goal. Come help us reach it!

We are looking for a Data Scientist with a drive to achieve high impact high quality results to join the Mojang Player Data and Insights this role you will be responsible for driving attribution analytics for the studios marketing initiatives. Youll partner with marketing and engineering teams to ensure a robust pipeline from database to reporting on the attribution of campaigns across a variety of channels such as paid ads social media and in-game messaging. You will develop and lead analysis that identify key drivers of monetization engagement and retention across channels.

• Build and maintain causal inference frameworks i.e. Mix Media Modeling muti-touch attribution and regression analysis to measure marketing effectiveness across channels and initiatives

• Automate the calculation of ROI and optimization opportunities

• Build automated pipelines to productionize the output of causal inference and ROI frameworks

• Communicate clearly across disciplines: Provide clear consistent and concise communication with varied stakeholders

• Create decision-ready narratives that connect activity to Minecrafts business outcomes

• Automate uplift calculations from marketing A/B tests treatment and control groups and clearly highlight opportunities for future experiments

• Collaborate with stakeholders to understand how to best measure success

Required Qualifications:

• Doctorate in Data Science Mathematics Statistics Econometrics Economics Operations Research Computer Science or related field AND 1 year(s) data-science experience (e.g. managing structured and unstructured data applying statistical techniques and reporting results) OR Masters Degree in Data Science Mathematics Statistics Econometrics Economics Operations Research Computer Science or related field AND 3 years data-science experience (e.g. managing structured and unstructured data applying statistical techniques and reporting results)
  • OR Bachelors Degree in Data Science Mathematics Statistics Econometrics Economics Operations Research Computer Science or related field AND 5 years data-science experience (e.g. managing structured and unstructured data applying statistical techniques and reporting results)
  • OR equivalent experience.

Preferred Qualifications:

• 5 years of experience with causal inference frameworks for marketing attribution analysis such as MMM multi-touch attribution A/B tests and regression analysis.

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