Senior Marketing Associate Surgical Technologies (Hybrid)

Work Flexibility: Hybrid

*This is a hybrid role at our Portage office with the expectation to be onsite 3 days/week

As a Senior Marketing Associate you will assist in developing analyzing and implementing marketing plans for Surgical Technologies. Youll also market the organizations products and services using customer marketing databases and create direct mail marketing plans targeting specific market segments with specialized offers. You will collaborate with market research in developing response models and other database improvements and may conduct data mining analyses of customer data to develop marketing trends

What you will do

• Understand key competitors and their relative strengths/weaknesses

• Understand customer groups including why customers buy the product or service

• Advocate on the customers behalf and influence product or portfolio changes based on customer feedback

• Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives

• Responsible for achieving a budget target

• Work proactively with market research to collect customer insights for segmentation

• Responsible for product or portfolios targeting and positioning

• Prioritize marketing initiatives appropriately given product or portfolio goal and metric

• Intimately understand the customers for the product or portfolio including attitudes and behaviors

• Apply market data use planning tools and seek expert opinions when analyzing channel strategies

• Is the subject matter expert for applicable products/product lines and able to field technical questions. note: some products are more technical than others and will take longer to get to SME status

• Incorporate new products into ongoing sales/medical education curriculum

• Assess business/sales trends and communicate to key stakeholders responsible for production

• Responsible for setting price and maintaining product or portfolio margin

• Partner with Marketing Communications to develop a communications approach for the product or portfolio

• Understand the different marketing channel strategies and associated business implications

• Track and report results/KPIs to leadership and sales

What you need(Required):

• Bachelors degree
• 2 years of professional work experience
• Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

Preferred:

• MBA preferred

• 2 years of medical device or marketing experience preferred

• Excellent presentation and interpersonal communication skills

• Strong analytical and problem-solving skills

• Ability to manage multiple projects while delivering on established timelines

• Ability to be persuasive in the absence of organizational authority

• Must be able to understand and work within complex interdivisional procedures and policies

United States of America Pay Range:

• USN: $64400 - $94400 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Travel Percentage: 60%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.