Senior Manager, Payer Growth & GTM Strategy
Chicago, IL - USA
Job Summary
Point B is seeking a Senior Strategy Manager to help clients design and execute enterprise growth strategies spanning Product Service Marketing and Sales functions. This role focuses on defining business strategies enterprise growth product/service and go-to-market. This role is scoped primarily to work within the healthcare Payer industry bringing foundational understanding of Payer-specific challenges opportunities and business context.
You will work with senior executives to define/refine business strategies create business cases to drive decision making and translate those strategies into actionable transformation roadmaps across the Payer member/customer/employer group lifecycle and/or value streams. This is a business strategy and transformation role emphasizing growth architecture product and service strategy and organizational capability design rather than technical implementation.
As a Strategy Senior Manager you are responsible for developing others in this area of expertise directly delivering alongside clients contributing to growth of a portfolio book of business through thought leadership solution architecture and driving new sales and relationships.
Strategy Development
- Shape enterprise strategy by identifying growth opportunities setting strategic priorities and aligning investments to deliver long-term value.
- Guide organizations in weighing enterprise strategies to progress their vision and goals; develop business cases to drive investment decisions
- Define product and service portfolio strategies aligned to enterprise growth objectives.
- Support product-market fit analysis pricing and monetization strategy and value proposition development.
- Shape service offerings and commercialization strategies that improve customer acquisition and retention and position in the marketplace and enable a sustainable growth plan for the enterprise.
- Develop integrated GTM strategies across demand generation partner ecosystems sales motions and customer lifecycle management.
- Define segmentation targeting positioning and messaging strategies supported by data-driven insights.
- Translate growth strategies into executable roadmaps with measurable KPIs.
Capability Assessment & Operating Model Design
- Evaluate enterprise capabilities and architect operating models that align people processes and technology to accelerate growth.
- Benchmark organizational capabilities competitive differentiators and define future-state operating models.
- Identify capability gaps and develop phased transformation strategies to achieve growth strategies.
Business Development
- Collaborates with Industry and Service Line leadership to evaluate opportunities sell and deliver innovative results for new and existing clients.
- Develops thought leadership client insight articles and represents Point B by presenting at client facing forums and conferences.
- Develops and maintains network at the executive level within healthcare Payer
- Direct role in business development supporting generation of new sales and solution architecture in the business strategy and transformation domain
- Growth and go-to-market strategy development
- Product and service strategy
- AI-enabled transformation and capability modeling
- Executive facilitation and storytelling
- Business development
- 10 years of experience in strategy consulting such as growth product and/or GTM strategy / transformation.
- Experience delivering strategy work in healthcare and/or health insurance/Payer
- Demonstrated experience advising senior stakeholders on growth strategy product/service strategy or go-to-market transformation initiatives.
- Proven ability to conduct capability assessments operating model design or maturity benchmarking
- Strong business-side understanding of:
Product and service strategy
CRM and customer lifecycle strategy
Lead management and demand generation
AI-enabled business transformation (use-case definition and strategic adoption) - Exceptional executive communication structured problem solving and consulting storytelling skills
- MBA or MSC in Business Strategy Marketing Management or a related discipline.
- Experience in a high-performing strategy consulting environment or an equivalent corporate strategy function within a Fortune 500 or scaled mid-market organization.
- Ability to architect strategy engagements develop a portfolio of work and cultivate executive relationships.
- Experience designing or supporting Lead-to-Cash (L2C) Demand-to-Revenue Product-Led Growth or AI-enabled GTM initiatives.
- Familiarity with enterprise transformation frameworks (e.g. CVM ADKAR Fit-for-Growth or similar methodologies).
- Experience facilitating executive workshops and building board-level strategy narratives.
- Trained/Certified in relevant areas of expertise such as MarTech/CRM and/or Consulting Communication & Product Strategy Digital and AI Strategy and/or Consulting/Business Agility.
Required Experience:
Senior Manager
About Company
Point B is a management consulting firm that specializes in leveraging technology to unlock human potential, taking a collaborative approach to business transformation.