Senior Manager, Marketing Solutions for B2B Enterprise

Labcorp is a global leader in laboratory services providing the insights and answers that help healthcare providers patients researchers pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science data technology and laboratory network we advance diagnostics accelerate innovation and help address some of the worlds most important health challenges. As we shape the future of healthcare we are leveraging advanced technologies intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise youll have the opportunity to do meaningful work grow your career and make a real impact on peoples health around the world. Together were improving health and improving lives.

Labcorp is seeking a Senior Manager Marketing Solutions for B2B Enterprise to join our team in!

Responsibilities:

Portfolio Positioning & Narrative Development for Healthcare Customers

• Develop marketing strategy for the assigned diagnostics portfolio and support priority portfolios product launches and high-growth opportunities by creating differentiated positioning value propositions thought leadership and sales enablement strategies.
• Create clear evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.
• Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation.
• Partner with Product Management Medical/Science and clinical colleagues to translate product and services from technical aspects into clear compelling storytelling that drives desired behavior.
• Partner with Customer Marketing who are audience/channel marketing experts to ensure the Portfolio Positioning and Narrative can be effectively adapted for different audiences to maximize customer engagement and business impact.

Market Intelligence Performance Optimization & Measurement

• Analyze scientific trends customer insights (across payers providers and health systems) and competitive intelligence to refine portfolio strategy messaging and content.
• Maintain ongoing feedback loops with Customer Marketing Product Management Sales Field Activation and Science to validate strategy and optimize materials.
• Own KPIs and performance dashboards for the portfolio; provide insights that guide strategic adjustments and resource prioritization.
• Present portfolio performance insights risks and recommendations to franchise and commercial leadership.

Thought Leadership & Scientific Influence

• Lead portfolio-level thought leadership strategy and development including insights clinical narratives and scientific trend analyses that reinforce Labcorps expertise across various healthcare audiences including payer provider patients and health systems.
• Identify and engage KOLs clinicians and SMEs to strengthen scientific credibility ensure clinical relevance and inform portfolio strategy sales enablement and thought-leadership content.
• Lead multi-audience strategy for webinars conferences CEU/CME initiatives and work with Customer Marketing Sales Global Events and Medical/science partners as subject matter experts to plan and execute with impact.

Sales Enablement & Commercial Support

• Work collaboratively with Product Management on the strategy and development of sales enablement materials including selling messages workflow explainers objection handling competitive tools and portfolio-level sales playbooks.
• Equip Sales with the tools insights and training needed for confident clinically credible customer conversations.
• Share competitive and market intelligence to support sales effectiveness; incorporate field feedback to refine messaging and develop new tools.
• Partner with Sales on priority accounts blitzes training and pipeline acceleration initiatives.

AI-Enhanced Duties and Responsibilities:

• Use AI to improve efficiency and execution: Leverage AI to accelerate content development insight generation and recurring workflows while maintaining ownership of strategic decisions and final outputs.
• Strengthen decision-making with AI-generated insights: Use AI to synthesize market scientific customer and competitive intelligence into actionable recommendations that support portfolio strategy and decision-making.
• Improve information sharing across teams: Use AI to create and distribute clear role-specific summaries that improve alignment across marketing product sales science and medical teams.
• Drive consistency across functions: Maintain shared AI tools templates and knowledge resources that promote consistent portfolio facts positioning terminology and handoffs across teams.

Minimum Qualifications:

• Bachelors degree.

• 5 or more years experience in product management or portfolio marketing strategy.

Preferred Qualifications:

• Experience in diagnostics or healthcare sectors.

Additional Job Standards:

• Experience applying AI to accelerate portfolio marketing workflows including positioning and narrative drafting scientific and competitive monitoring KOL and SME input synthesis dashboard commentary and sales enablement preparation with clear judgment about where AI adds value and where human expertise must lead.
• Comfort configuring prompting and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows including setting guardrails reviewing outputs and keeping a human accountable for every recommendation.
• Demonstrated ability to use AI-synthesized scientific competitive customer and portfolio intelligence to strengthen positioning differentiation and go-to-market recommendations and cross-functional alignment while treating AI output as a contributor to never the source of strategy.
• Experience using AI to standardize artifacts terminology and handoffs across adjacent marketing disciplines (Product Management Solutions Marketing Customer Marketing) to support consistent cross-team execution.

Skills and Competencies:

• Strategic thinking
• Cross functional leadership
• Storytelling
• Analytical rigor
• Program management
• Customer empathy

About the Role

As the leader in global diagnostic services Labcorps mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services strengthening Labcorp brand leadership in specialized testing leveraging digital technology to improve effectiveness and prioritizing customer experience and engagement to drive long-term value for the company.

The Senior Manager Marketing Solutions for B2B Enterprise plays a key role in ensuring that the companys diagnostic innovations are clearly understood competitively positioned to meet customer needs and effectively adopted in the market. This role strengthens Labcorps brand leadership supports growth in high-value specialties and enhances customer engagement through evidence-based strategically grounded portfolio marketing.

The Senior Manager Marketing Solutions for B2B Enterprise shapes the positioning and narrative of their diagnostics portfolio developing marketing strategies that support priority portfolios product launches and high-growth opportunities. This includes creating differentiated positioning value propositions thought leadership and sales enablement that clearly articulate Labcorps scientific and clinical value.

A part of the core role is equipping Sales for high-impact customer engagement translating complex scientific and technical information into clear evidence-based messaging and developing the tools resources and training that enable confident clinically credible conversations.

The Senior Manager also provides recommendations that inform the portfolio-level go-to-market strategies led by Customer Marketing and continuously evaluates market trends scientific developments customer insights and competitive dynamics to refine strategy strengthen differentiation and guide portfolio decision-making.

The candidate must reside in the Boston MA; Madison WI; San Diego CA; or Durham/Burlington NC areas located near a Labcorp hub. Applicants who live within 35 miles of either the Burlington NC or Durham NC location will follow a hybrid schedule which includes a minimum of three in-office days per week at an assigned location either Burlington or Durham supporting both collaboration and flexibility.

Application Window: Open through 10/31/26

Pay Range: $115000-$130000

All job offers will bebased on a candidates skills and prior relevant experience applicabledegrees/certificationsas well as internal equity and market data.

The position is also eligible for an annual bonus under the Labcorp Bonus are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.

Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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