Senior Manager, Marketing

An Amazing Career Opportunity foraSenior Marketing Manager Textile Services Group!!

Location: Austin TX & EMEA UK

Job ID: 51404

The Senior Marketing Manager is the dedicated marketing leader for HID Textile Services with a primary focus on accelerating growth of RFID-enabled linen and uniform management solutions. The role builds demand and market credibility with hotel operators hotel groups and owners commercial laundries linen rental providers and linen suppliers across priority markets.

Reporting to the VP Textile Services this hands-on role turns commercial priorities into high-impact campaigns customer stories digital programs partner activation and sales enablement. Success is measured by qualified pipeline partner-sourced opportunities customer engagement market visibility and conversion support for the Textile Services growth agenda

Who are we

HID powers the trusted identities of the worlds people places and things allowing people to transact safely work productively and travel freely.

We are a high-tech software company headquartered in Austin TX with over 4500 worldwide employees.Check us out here:and Technologies (IDT):

IDT is creating trusted identities for IoT applications through Smart Components and Enabling Services.

HIDs Identification Technologies powers the trusted identities of the worlds people places and things through smart components and cloud services. We make it possible for people and organizations to transact safely work productively and travel freely. Our contactless identification and sensing (RFID NFC and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect identify collect and manage data quickly and accurately across virtually any IoT application.

As ourSenior Marketing Manager Textile Services Group youll support HIDs successby:

• Owning the annual marketing strategy and operating plan for Textile Services aligned to growth priorities in hospitality linen management uniform management and RFID tags.
• Acting as the marketing partner to the VP Sales Product Management Business Development and regional teams; translating business priorities into clear campaigns assets and execution plans.
• Building a practical understanding of hotel operations and the linen ecosystem including outsourced laundry linen rental linen suppliers and on-premise laundry.
• Shaping customer segmentation account-based priorities and channel/partner marketing around the most attractive hospitality laundry and supplier opportunities.
• Leading coaching and developing marketing professionals.
• Developing and running integrated campaigns across digital channels email LinkedIn/social content webinars events and partner channels to generate and nurture qualified opportunities.
• Owning the creation and continuous improvement of digital assets including web content landing pages email journeys paid and organic social content lead magnets and campaign reporting.
• Leading high-visibility commercial projects from brief through delivery including customer videos case studies testimonials product demonstrations and thought leadership content.
• Establishing campaign dashboards and lead-management rhythms with Sales to improve response speed nurture quality pipeline progression and marketing ROI.
• Managing agencies freelancers and production partners by setting clear briefs timelines budgets and quality standards.
• Developing differentiated messaging and value propositions for hotel operators owners management companies commercial laundries linen rental providers and linen suppliers.
• Translating Textile Services capabilities into business outcomes including labor productivity linen loss reduction inventory visibility guest-service support hygiene and process control and operational automation.
• Creating consultative sales enablement materials including vertical pitch decks solution brochures ROI tools use cases competitive positioning proposal content and customer references.
• Supporting launches and adoption campaigns for linen management and uniform management solutions as well as related RFID hardware and tags.
• Building co-marketing and referral activation programs with strategic partners across the hospitality commercial laundry linen supply and equipment ecosystem.
• Maintaining a current view of hospitality laundry and linen market trends customer pain points competitive activity and buyer decision dynamics.
• Using customer and campaign insights to improve positioning targeting content and investment decisions.
• Strengthening Textile Services visibility through targeted events trade media webinars customer advocacy and relevant industry communities.
• Managing marketing budgets vendors and project performance to deliver measurable commercial impact.

YourExperienceand Background include:

• Bachelors degree in Marketing Communications Business Administration or a related discipline;equivalent relevant experience may be considered.
• Minimum 6 years of experience in B2B marketing demand generation integrated marketing or business unit marketing.
• Demonstrated success developing and executing marketing programs that support revenue growth and pipeline generation.
• Demonstrated experience marketing into hospitality is required ideally with direct exposure to hotel operators ownership groups management companies or hotel technology/services.
• Experience in commercial laundry linen rental linen/textile supply laundry equipment or a closely related operational-services market is strongly preferred.
• Proven ability to market complex solution sales with long buying cycles and multiple stakeholders; experience with RFID SaaS/software automation or operational technology is a plus.
• Demonstrated ownership of hands-on digital marketing programs and content projects including video or other multimedia production.
• Experience managing external agencies freelancers and vendors; direct people leadership is preferred but not required.

What we can offer you:

• Competitive salary and rewards package

• Competitive benefits and annual leave offering allowing for work-life balance

• A vibrant welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware software and services that allow people to confidently navigate the physical and digital worlds

Why apply

• Empowerment: Youll work as part of a global team in a flexible workenvironment learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents skills and experiences. You dont need to check all the you have most of the skills and experience we want you to apply.
• Innovation: You embrace challenges and want to drive change. Youll have opportunities to share insights and contribute forward-thinking ideas that shape future outcomes.
• Integrity: You are results-orientated reliable and straightforward and value being treated accordingly. We want all our employees to be themselves to feel appreciated and accepted.

HID does not accept unsolicited resumes from headhunters recruitment agencies or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse equitable and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer we welcome applications from individuals of all backgrounds experiences and perspectives. We evaluate applicants without regard to race color religion gender gender identity or expression sexual orientation national origin disability age veteran status or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions please contact .

Immigration Sponsorship Not Available

• Applicants for this position must be currently and legally authorized to reside and work in the hiring country.
• HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
• International relocation or remote work arrangements outside of the hiring country will not be considered.

At times HID may use AI-assisted technology to help our Talent Acquisition team review applications by identifying job-related qualifications skills and experience in résumés and comparing them with the requirements of the role. The technology supports recruiter review but does not make hiring decisions. A member of our Talent Acquisition team reviews each application before any selection decision is made. Information processed by the tool is deleted once the recruiters review is complete.

We make it easier for people to get where they want to go!
On an average day think of how many times you tap twist tag push or swipe to get access find information connect with others or track something. HID technology is behind billions of interactions in more than 100 countries. We help you create a verified trusted identity that can get you where you need to go without having to think about it.

When you join our HID team youll also be part of the ASSA ABLOY Group the global leader in access solutions. Youll have 63000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions supporting them with regular feedback training and development opportunities. Our colleagues think broadly about where they can make the most impact and we encourage them to grow their role locally regionally or even internationally. As we welcome new people on board its important to us to have diverse inclusive teams and we value different perspectives and experiences.

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