Senior Manager, Marketing Analytics & Operations
Job Summary
This is a remote position.
- Design build and manage a centralized marketing data ecosystem leveraging Snowflake dbt data ingestion tools and BI platforms.
- Develop and maintain enterprise-wide marketing KPIs including customer acquisition cost ROAS conversion metrics lifetime value attribution models and revenue performance metrics.
- Ensure accurate tracking and attribution across paid and owned channels through governance of pixels server-side tracking conversion APIs tag management and offline conversion integrations.
- Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real time.
- Partner with marketing leadership to develop forecasting models performance targets budget scenarios and investment recommendations.
- Lead measurement initiatives including incrementality testing lift studies geo-testing and A/B testing programs.
- Identify data quality issues and establish governance processes to improve reporting consistency and reliability.
- Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders.
- Collaborate with data engineering finance and marketing teams to align reporting standards and performance measurement methodologies.
- 5 years of marketing analytics marketing operations or performance measurement experience.
- 2 years of hands-on ownership of a cloud data warehouse environment such as Snowflake.
- Strong experience with dbt and modern data modeling practices.
- Deep understanding of paid search paid social affiliate marketing attribution and conversion tracking.
- Experience integrating data from advertising platforms analytics tools CRM systems and other marketing technologies.
- Advanced SQL skills required.
- Experience with Python for analytics is highly desirable.
- Experience with Looker LookML or similar BI platforms strongly preferred.
- Ability to communicate analytical concepts to executive stakeholders.
- Experience working across multiple brands business units or product lines preferred.
- Insurance financial services fintech or other highly regulated industries are advantageous.
Required Skills:
- 5 years of marketing analytics or marketing operations experience - Experience owning a cloud-based data warehouse environment - Hands-on SQL and Python experience - Experience with Snowflake Looker dbt or similar modern analytics platforms - Strong understanding of digital marketing attribution and measurement - Experience integrating multiple marketing and business data sources - Ability to translate technical findings into business recommendations - Experience supporting performance marketing teams - Multi-brand or multi-business-unit experience - Insurance financial services marketplace ecommerce or other high-performance marketing environments are highly preferred