Senior Manager Marketing Analytics
Job Location:
Lake Forest, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Join Reynolds Consumer Productsand Drive Your Career across a world of opportunities!
We currently have an opportunity for a Senior Manager Marketing Analytics at ourCorporate Headquarters in Lake Forest IL.
The Senior Manager Marketing Analytics will serve as a strategic analytics consultant and thought partner to cross-functional business leaders helping maximize business performance through advanced analytical methods marketplace expertise and compelling insight-driven storytelling. This role will translate complex data models and business questions into clear narratives and actionable recommendations that inform brand strategy. The Senior Manager will be directly responsible for delivering insights on the return of Marketing investments simulating investment scenarios based on changes to Marketing budgets and guiding brand teams through monthly updates as budgets evolve throughout the year. As part of this process they will play a leadership role in shaping annual Marketing plans with each brand through data-driven analysis of Marketing ROI business drivers and growth opportunities.
This role reports directly to the Director of Analytics and will be an integral member of the brand teams expected to influence decision-making elevate analytical thinking and communicate insights with clarity to business stakeholders and senior leaders.
You Will Have the Opportunity to Make Great Things Happen!
Analytics Strategy & Insights
- Lead efforts to identify synthesize and deliver high-impact marketing analytics insights for the RCP brand teams as part of a broader Insights and Analytics Team.
- Serve as a consultative partner to business teams by framing ambiguous business issues defining learning agendas identifying knowledge gaps and shaping analytical approaches that support strategic decisions.
- Lead the application of analytic insights by addressing critical business issues in the areas of Marketing Mix Forecasting and Media targeting and execution.
- Translate research data model outputs and marketplace signals into persuasive stories that clearly communicate what happened why it happened and what actions the business should take to drive growth.
Marketing & Business Performance
- Provide strategic guidance on how to improve ROI across media and marketing investments including scenario planning optimization recommendations and clear communication of trade-offs.
- Collaborate with Category Management Insights Sales Finance and Analytics partners to increase KPI measurement adoption and build stronger organizational knowledge around data-driven decision-making.
External Partnerships & Data
- Manage relationships with key internal and external data suppliers vendors and agency partners to ensure effective data collection measurement design model interpretation and application of quantitative information.
Organizational Culture
- Foster diversity and inclusion as part of our larger organizational efforts.
You Will Love It Here If
- You listen learn and evolve
- You thrive in a fast-paced environment
- You put safety first always
- You are passionate about collaboration teamwork and achieving shared goals
- You believe in treating all people with respect operating ethically and growing a diverse equitable and inclusive workplace
- You are committed to improving our impact on local communities and creating positive experiences
Education/Experience
Required
- Bachelors degree with a concentration in business analytics marketing and/or a quantitative field such as Mathematics Statistics or Economics.
- 8 years of experience in CPG marketing analytics consulting or a related analytics discipline with strong knowledge of quantitative analysis econometric modeling and business application of advanced analytics.
Knowledge/Skills/Abilities
- Significant experience leading a broad range of analytical methodologies and techniques including Marketing Mix modeling Forecasting Price & Promotion modeling scenario planning and driver-based business diagnostics.
- In-depth knowledge of the analytic process related to Marketing Mix analyses including partnering with vendors and agencies on data collection modeling results interpretation and translating findings into senior-level recommendations.
- Strong knowledge of CPG Retail Measurement databases (such as Circana and/or Nielsen) and how to facilitate using these data sources in quantitative analysis to develop insights.
- Robust knowledge of a variety of Marketing tactics such as both linear and digital media Trade Shopper Marketing and Consumer Promotions.
- Demonstrated ability to apply analytical methods to business processes such as media planning business forecasting demand planning price and promotion decisions new product growth initiatives and Shopper Marketing while clearly communicating implications and recommended actions.
- Strong consulting toolkit including executive presence structured problem solving stakeholder management hypothesis-driven analysis and the ability to build clear compelling stories from complex data.
- Comfort with Microsoft Office - PowerPoint Excel and Word.
Competencies
- Business Insight Applies commercial and marketplace knowledge to develop strategies that improve customer and business performance.
- Strategic Mindset Anticipates future opportunities and aligns customer initiatives with long-term business objectives.
- Decision Quality Makes timely data-informed decisions that balance customer needs with organizational priorities.
- Collaborates Builds strong partnerships across functions to achieve shared business goals and improve execution.
- Drives Results Consistently delivers measurable outcomes through disciplined execution and accountability.
- Communicates Effectively Clearly conveys complex business insights and influences stakeholders across all organizational levels.
Want to know more Check out our website or connect with us on LinkedIn!
Apply today to join a fast-growing innovative company!
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No unsolicited recruiter or agency inquiries please.
RCP affords equal employment opportunities to applicants without regard to race color religion age disability status sex marital status protected veteran status pregnancy national origin genetics genetic information parental status or any other characteristic protected by federal state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.
Required Experience:
Senior Manager
About Company
Two of the most trusted household brands, Reynolds and Hefty, joined together as Reynolds Consumer Products in 2010. These trusted products have been found side-by-side in the kitchens of American families for more than three generations. The creation of both the Reynolds and Hefty ... View more
