Senior Manager, Lifecycle Marketing Operations
Mountain View, CA - USA
Job Summary
- Own endtoend build launch and QA for Tier 0 and other highimpact campaigns (product drops strategic webinars flagship events ABM programs partner campaigns) in Marketo and Salesforce.
- Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g. content updates lastminute list changes routing or SLA tweaks).
- Own the campaign architecture across Marketo and Salesforce for your scope: program templates channel and SFDC campaign types UTMs statuses and success definitions.
- Maintain and improve lead lifecycle flows campaign membership rules and key operational workflows that affect pipeline measurement and SDR follow-up.
- Own the MarTech stack that supports lead generation and follow-up (e.g. Marketo Goldcast LeanData etc).
- Contribute to crossfunctional initiatives that improve the endtoend revenue engine (e.g. lead prioritization routing enhancements new scoring models attribution updates).
- 5 years in Marketing Operations Campaign Operations or Demand Gen operations roles in B2B SaaS.
- Proven track record owning complex multi-channel campaign builds and being the goto Marketo/SFDC/Hubspot expert for demand teams.
- Strong working knowledge of Salesforce campaigns opportunities leads/contacts and how they connect to reporting and attribution.
- Strong communication skills; can translate between marketers SDRs and ops/engineering partners.
- Comfortable operating in a fastmoving environment with evolving priorities and proactively surfacing risks and tradeoffs.
- This role is hybrid (4 days a week in our San Francisco or Mountain View office)
By clicking Submit Application I confirm that I have read the Global Data Privacy Notice and the Applicant Arbitration Agreement and I agree to the terms.
Required Experience:
Senior Manager
About Company
Glean was created to deliver healthy and fresh foods - made directly from fruits and vegetables - into your hands! Sweet Potato Flour & Pumpkin Flour now available. Our team is made up of a handful of passionate people who have worked in food and agriculture most of their careers - ... View more