Senior Manager, GTM Architect

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

The Company operates Snapchat a visual messaging app that enhances your relationships with friends family and the world and Specs Inc. a wholly-owned subsidiary dedicated to making computing more human in addition to Bitmoji Saturn and other digital services.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat Lens Studio and Spectacles.

SMC GTM Architect team is the engine driving growth across Snaps small-customer business. Operating across the full advertiser lifecycle: acquisition activation retention and growth the team autonomously supports core jobs-to-be-done driving cost savings and incremental revenue through funnel optimization scaled outreach lifecycle marketing and disciplined experimentation. We are a builder-first team of technically fluent talent (Python SQL advanced tooling) that turns platforms and models built by Snaps Enterprise and Monetization Product and Engineering teams into repeatable GTM workflows for Snaps advertisers.

Were looking for a Senior Manager to join the SMC GTM Architect team at Snap Inc! In this role youll design prototype and scale the systems that power growth across Snaps advertiser business translating central product and engineering capabilities into repeatable GTM workflows and measurable business outcomes

What youll do:

• Define and evolve the long-term vision for acquisition activation retention and growth across Snaps advertisers

• Architect the orchestration layer connecting CRM BigQuery Ads APIs and other data platforms to enable unified account context and cross-system coordination

• Leverage experimentation infrastructure to run measure and learn from tests rapidly safely and at scale

• Build the personalization backbone that delivers relevant product recommendations optimizations and workflows to advertisers at the right moment

• Develop a multichannel communications engine that coordinates timely contextual outreach across in-product email and partner surfaces while balancing advertiser experience with measurable impact

• Establish a unified signals foundation that brings together behavioral contextual and performance data to power personalization targeting and decisioning

• Drive operational excellence through automation by building tools APIs and reusable triggers that reduce manual work and accelerate decision-making

• Serve as the technical bridge across Sales Growth Business Intelligence Finance Product and Engineering translating GTM objectives into scalable systems KPIs and measurable business outcomes

• Recruit coach and scale a team of technically fluent builders while fostering a culture of ownership experimentation and measurable impact

• Present roadmap adoption and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Knowledge Skills & Abilities:

• Knowledge of the digital advertising lifecycle including campaign setup bidding optimization measurement and the advertiser journey from acquisition through monetization

• Strong technical foundation in Python and SQL with the ability to build systems that integrate with CRM platforms BigQuery cloud services Ads APIs and other data platforms

• Ability to translate technical capabilities into measurable revenue productivity or cost improvements

• Ability to design scalable systems for experimentation personalization multichannel communications signals and automated decisioning

• Ability to partner effectively across Sales Growth Business Intelligence Finance Product and Engineering teams

• Strong business judgment and executive communication skills including the ability to communicate roadmaps adoption ROI and business outcomes

• Hands-on operating style with a focus on practical solutions clear ownership rapid execution and simplified complexity

• Commitment to high standards for testing observability data hygiene and continuous iteration

Minimum Qualifications:

• Bachelors degree in Analytics Computer Science or a related field or equivalent experience

• 12 years of experience designing and deploying automation systems

• 2 years of experience in people management or technical leadership including leading technical teams or large-scale programs

• Experience building and shipping production applications or working prototypes

• Experience using Python SQL or equivalent tools and technologies

Preferred Qualifications:

• Experience working with LLMs retrieval-augmented generation architectures prompt engineering evaluation frameworks and model lifecycle management

• Experience using AI development tools such as Claude Codex or Google ADK

• Experience building or scaling GTM systems for digital advertising marketing technology or other customer lifecycle programs

• Experience designing systems that connect CRM platforms cloud data warehouses APIs experimentation infrastructure and cross-channel communications

• Experience translating behavioral contextual and performance signals into personalization targeting or automated decisioning

• Experience recruiting coaching and developing technically fluent teams of builders

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

Zone B:

Zone C: