Senior Manager, Digital Media Analytics & Optimization
Job Location:
Cambridge, MA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Role Summary
The Senior Manager of Digital Media Analytics & Optimization is responsible for driving performance measurement and insights across U.S. digital marketing initiatives. This role leads the evaluation and analysis of digital data sourcesincluding CRM paid media and web analyticsto assess campaign effectiveness enable optimization and deliver data-driven recommendations.
The individual will partner closely with U.S. Marketing U.S. BIO omnichannel teams and agency partners to design and implement robust measurement frameworks leveraging advanced analytics statistical methodologies and machine learning techniques. The role supports patient and healthcare professional (HCP) campaigns across multiple therapeutic areas.
What Youll Do
- Provide data-driven recommendations to U.S. brand teams by monitoring and interpreting channel KPIs across field engagement email paid media and web platforms.
- Partner with marketing product managers omnichannel (OCE) teams field excellence and external agency partners to define business questions success metrics and measurement strategies.
- Conduct patient journey analysis HCP segmentation targeting and media optimization from a digital measurement perspective.
- Analyze digital campaign performance to evaluate ROI and ROAS delivering actionable optimization recommendations across channels and publishers.
- Utilize Adobe Analytics to assess website user behavior identify friction points and inform UX and conversion optimization strategies.
- Collaborate with third-party vendors and agencies to define and implement measurement strategies ensuring data availability and integrity to support campaign evaluation and continuous improvement.
- Lead and execute analytical deliverables including monthly quarterly and ad hoc reportingeither independently in collaboration with internal teams or by directing external partners.
Who You Are
- A trusted cross-functional partner with strong communication skills able to tailor messaging to both technical and non-technical audiences.
- Highly organized and adaptable with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Qualifications
- Bachelors degree required; advanced degree preferred (e.g. Mathematics Statistics Engineering Finance Computer Science or related field).
- 57 years of experience in advanced analytics with a focus on digital marketing or media measurement.
- Proven experience in campaign-level media analytics including ROI/ROAS evaluation.
- Strong experience working with large datasets including proficiency in SQL for data extraction and manipulation.
- Hands-on experience with Adobe Analytics and/or Google Analytics (GA4 preferred).
- Deep expertise in CRM analytics website analytics and digital media measurement with the ability to translate insights into strategic recommendations.
- Strong analytical and problem-solving skills with the ability to scope execute and iterate on analyses efficiently.
- Demonstrated ability to communicate complex technical concepts clearly to business stakeholders.
Preferred Skills:
- Biotech/pharma experience preferred
- Proficiency in programming languages such as Python or R for data analysis and modeling
Note: This is an individual contributor role with no direct reports.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:
- Medical Dental Vision & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10000 per calendar year
- Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Senior Manager
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patientsÂ’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
