Senior Manager, Digital Communications

About GMF

The German Marshall Fund of the United States (GMF) is a nonpartisan nonprofit organization dedicated to strengthening cooperation between North America and Europe on regional national and global challenges. Through policy analysis convening leadership development and strategic initiatives GMF advances democratic values and transatlantic collaboration.

Position Summary

The Senior Manager Digital Communications leads GMFs digital communications strategy and oversees the organizations digital presence across social media web newsletters and emerging digital platforms. This role is responsible for increasing the visibility reach and impact of GMFs ideas experts events and institutional priorities through integrated digital communications programs.

Serving as the strategic owner of GMFs digital communications ecosystem the Senior Manager ensures that digital platforms channels products and analytics work together to advance organizational goals strengthen audience engagement and elevate GMFs reputation and influence.

The Senior Manager supervises the Social Media Coordinator and serves as the organizations lead for digital strategy analytics audience growth and digital performance reporting. Working closely with Communications leadership and stakeholders across the organization this position develops digital strategy manages audience development initiatives oversees digital analytics and reporting leads integrated campaigns manages external vendors and platforms and advises on emerging digital trends and best practices.

The Senior Manager serves as GMFs principal digital communications strategist and is responsible for aligning digital communications performance audience engagement and platform growth with the organizations institutional objectives.

Essential Responsibilities

Digital Strategy & Leadership

• Develop and implement GMFs institution-wide digital communications strategy.
• Establish audience growth engagement and performance goals aligned with organizational priorities.
• Serve as the primary advisor to Communications leadership and program teams on digital communications strategy audience engagement and industry best practices.
• Consult on communications plans for major institutional initiatives publications partnerships campaigns and events.
• Evaluate emerging technologies platforms and AI-enabled tools to strengthen digital communications capabilities and organizational effectiveness.
• Lead digital planning and support for major organizational priorities and flagship initiatives.

Audience Growth & Channel Management

• Oversee GMFs digital ecosystem including social media channels website newsletters and emerging digital platforms.
• Develop platform-specific strategies that strengthen GMFs thought leadership visibility and institutional impact.
• Lead executive visibility efforts and support audience engagement by senior leadership.
• Direct subscriber growth audience development and community engagement initiatives.
• Ensure a cohesive audience experience across digital channels.
• Establish and promote organization-wide standards and best practices for digital communications.

Analytics & Organizational Reporting

• Lead GMFs digital analytics and reporting function across social media website newsletter and campaign performance.
• Develop executive leadership and board-level reporting that demonstrates audience engagement reach digital impact and organizational influence.
• Establish KPIs dashboards and performance frameworks aligned with organizational objectives.
• Analyze audience behavior content performance and digital trends to inform communications strategy and resource allocation.
• Translate data into actionable recommendations that improve visibility engagement and organizational impact.
• Support organizational decision-making through data-driven insights and performance evaluation.

Campaigns & Institutional Visibility

• Lead integrated digital campaigns in support of publications research events fellowships fundraising priorities partnerships and institutional initiatives.
• Partner with program teams to develop strategic promotion plans and maximize audience reach.
• Identify opportunities to elevate GMFs expertise convening power and thought leadership through digital storytelling and content promotion.
• Coordinate cross-channel communications efforts that strengthen GMFs brand and institutional reputation.
• Support high-profile organizational moments major announcements and strategic communications initiatives.

Website & Digital Operations

• Oversee governance and strategic management of GMFs digital properties including .
• Manage website development projects and relationships with external vendors and consultants.
• Establish and maintain digital publishing standards workflows and best practices.
• Guide long-term planning related to website enhancements accessibility user experience and digital infrastructure.
• Ensure digital platforms effectively support organizational objectives and audience needs.

Team Leadership & Vendor Management

• Supervise the Social Media Coordinator position including hiring onboarding goal setting performance management coaching and professional development.
• Manage relationships with external vendors consultants contractors and platform providers.
• Coordinate digital communications efforts across communications programs events media relations development IT and leadership teams.
• Oversee project priorities workflows and resource allocation across digital communications activities.
• Build digital communications capacity across the organization through collaboration training and guidance.

Qualifications

• Bachelors degree in Communications Marketing Journalism Public Affairs International Relations Public Policy or related fields.
• 7-10 years of experience in digital communications social media strategy digital marketing journalism public affairs or a related field.
• Demonstrated experience developing and executing multi-channel digital communications strategies and campaigns.
• Experience managing staff vendors consultants and cross-functional projects.
• Strong understanding of social media platforms audience development digital analytics website management SEO and content distribution strategies.
• Experience translating analytics and audience insights into strategic recommendations.
• Exceptional writing editing project management and stakeholder engagement skills.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Interest in international affairs democracy public policy and transatlantic relations preferred.