Senior Manager, Commercial Website

We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

In this position...

• At Ford Motor Company we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro we are dedicated to delivering an unmatched always-on ecosystem of commercial vehicles software charging and service solutions that maximize uptime lower total cost of ownership (TCO) and accelerate productivity for commercial and fleet customers of all sizes.

• The Senior Manager Website Strategy & Experience - is the website leader accountable for setting and championing the near and long-term strategic vision roadmap and business case for the website as Ford Pros most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision sets the bar for how the site evolves to serve commercial and fleet customers across every segment and builds the organizational capability tea

• At Ford Motor Company we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro we are dedicated to delivering an unmatched always-on ecosystem of commercial vehicles software charging and service solutions that maximize uptime lower total cost of ownership (TCO) and accelerate productivity for commercial and fleet customers of all sizes.

• The Senior Manager Website Strategy & Experience - is the website leader accountable for setting and championing the near and long-term strategic vision roadmap and business case for the website as Ford Pros most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision sets the bar for how the site evolves to serve commercial and fleet customers across every segment and builds the organizational capability team and stakeholder alignment required to execute against it. Reporting into US Marketing Communications this role owns the strategic why and where next for while leading and developing the team responsible for day-to-day execution optimization and merchandising.

• This is a people-leadership and strategy role: you will set direction secure investment define success and build/mentor a high-performing team.

What youll do...

• Own Strategic Vision & Roadmap: Define and continuously evolve the multi-year strategic vision for aligning the digital experience strategy to Ford Pros broader commercial business goals customer segment priorities and competitive landscape. Translate that vision into a prioritized resourced roadmap owned by the team.

• Executive Stakeholder Leadership & Alignment: Serve as the primary voice and advocate for digital strategy with senior leadership across Ford Pro Marketing and Enterprise Technologybuilding consensus securing investment and reporting on business impact and ROI at the executive level.

• Team Leadership & Talent Development: Build lead mentor and grow the website strategy and experience team ensuring clear accountability career development and a high-performance culture.

• Business Case & Investment Ownership: Own the budget prioritization framework and business case development for major website journeys (informing platform capabilities martech tooling personalization/AI initiatives major experience redesigns) balancing near-term optimization with long-term experience evolution.

• Portfolio & Ecosystem Strategy: Set the strategic framework for how represents and integrates the full Ford Pro commercial ecosystemVehicles Software/Telematics Charging Service and Financingensuring the website strategy scales as new products and segments are added.

• Digital Experience Governance & Standards: Establish the vision and governing principles for customer journey design (Shop Buy Own) personalization accessibility SEO and merchandising ensuring the team executes against a consistent high-quality standard.

• Performance Accountability: Define the KPIs and success metrics that matter most at the leadership level (brand awareness funnel conversion lead quality revenue/ROI customer satisfaction platform health) and hold the team accountable to themwhile using data to inform strategic pivots not just tactical optimization.

• Change Leadership & Innovation: Proactively scan the competitive technology and customer landscape (e-commerce trends AI/personalization commercial B2B buying behavior) to identify where should lead or evolve next and build organizational buy-in for change.

• Cross-Functional & Agency Governance: Set the operating model and governance for how internal teams and external agency partners collaborate ensuring roadmaps backlogs and milestones stay aligned to strategic priorities and business outcomes.

Youll have...

• Bachelors degree in Marketing Digital Media Business Information Systems or equivalent practical experience

• 8 years of progressive experience in digital web strategy with significant experience within complex enterprise environments including people leadership managing digital/web teams.

• Automotive experience

• Proven experience setting and successfully executing a multi-year digital strategy and roadmap including building business cases and securing executive-level investment.

• Strong strategic and working knowledge of enterprise martech ecosystems (Adobe Experience Cloud Salesforce) sufficient to guide platform strategy and evaluate tradeoffs even if not hands-on daily.

• Demonstrated ability to lead develop and retain high-performing digital teams including managers/leads responsible for execution.

• Deep understanding of digital customer journey strategy (Shop Buy Own) conversion optimization and digital merchandising across complex multi-product portfolios.

• Working knowledge of commercial fleet segments (SMB Regional/Vocational Enterprise Municipal/Government) and how their needs shape digital strategy.

• Strong executive presence and communication skills with a track record of influencing senior leadership and cross-functional stakeholders (Product Engineering Sales Marketing).

• Analytical and financially literate able to translate performance data and market trends into strategic recommendations and resourcing decisions.

Even better you may have...

• Commercial automotive fleet management B2B SaaS or commercial equipment industry experience at a strategic/leadership level.

• Experience leading digital transformation or major platform/replatforming initiatives.

• Experience building or scaling a digital website organization from the ground up.

• Experience managing multi-agency ecosystems and negotiating statements of work/vendor contracts.

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

Immediate medical dental vision and prescription drug coverage

Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays including the week between Christmas and New Years Day

Paid time off and the option to purchase additional vacation time.

This position is leadership level 5 and ranges from $141700-$268300.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid with a requirement to be onsite four or more days per week.

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