Senior Manager B2B CRM & Marketing Automation

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America Inc. (SEA) the U.S. Sales and Marketing subsidiary is a leader in mobile technologies consumer electronics home appliances enterprise solutions and networks systems. For more than four decades Samsung has driven innovation economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20000 people nationwide. By integrating our large portfolio of products services and AI technology were creating smarter sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co. Ltd.
To learn more visit . For the latest news visit are seeking a strategic data-driven Senior Manager of B2B CRM & Marketing Automation to lead the evolution of our digital customer engagement marketing automation and lead management capabilities. This role will help architect the digital demand journeyconnecting media content web experiences lead capture marketing automation CRM and sales activation into an integrated B2B growth engine. The ideal candidate combines strategic thinking with strong operational expertise and understands how digital experiences work together to attract prospects capture demand nurture relationships identify buying signals and ultimately generate pipeline.

This leader will partner closely with Sales Integrated Marketing Digital Creative Analytics Product Marketing Technology and external partners to develop scalable customer journeys that improve engagement strengthen marketing-to-sales connectivity and deliver measurable business impact. This is an opportunity for a buildersomeone who can optimize todays programs while helping design the capabilities processes technology and customer experiences required to support future B2B growth.

Role and Responsibilities

Key Responsibilities

CRM Lifecycle & Customer Engagement Strategy

• Participate in CRM Governance Council for planning and coordination across SEA lines of business. Ensure compliance with all guidelines and provide briefs and analysis for Council review.
• Own and evolve the B2B CRM and marketing automation strategy across the customer engagement journey.
• Develop scalable lifecycle and nurture strategies aligned to customer needs buying stages business priorities and sales motions.
• Build segmentation personalization and next-best-action approaches that increase customer relevance and accelerate progression through the funnel.
• Identify gaps and opportunities across the customer journey and translate them into actionable programs capabilities and technology improvements.
• Develop strategies for lead capture qualification scoring routing nurture recycling re-engagement and sales activation.
• Continuously explore new approaches to customer engagement including emerging automation AI personalization and journey orchestration capabilities.

Digital Customer Journey & Conversion Experience

• Own and continuously improve the digital pathways that move B2B prospects from awareness and engagement through lead capture nurture sales engagement and conversion.
• Partner across Integrated Marketing Digital Creative Media Product Marketing and Sales to develop connected experiences across websites landing pages digital advertising content email events and other customer touchpoints- translating campaign engagement into scalable nurture and conversion programs.
• Develop and optimize high-performing landing pages lead-capture experiences calls-to-action forms and conversion pathways that translate marketing engagement into identifiable demand.
• Use behavioral and conversion data to identify friction within the digital journey and recommend improvements to content UX personalization navigation conversion paths and nurture experiences.
• Partner with creative and content teams to identify the assets needed to support customer progression including digital advertising solution content thought leadership case studies gated and ungated content and sales enablement experiences.
• Champion experimentation through A/B testing personalization dynamic content progressive profiling journey optimization and emerging AI-enabled experiences.

Demand Generation & Pipeline Acceleration

• Partner with Sales and Sales Operations to strengthen marketing-to-sales handoffs and improve lead follow-up acceptance conversion and pipeline velocity.
• Identify opportunities to improve lead quality and prioritize prospects based on fit intent engagement and buying behavior.
• Establish clear measurement frameworks connecting CRM and digital engagement programs to business outcomes including engagement MQLs SQLs opportunities pipeline conversion and revenue.

Marketing Automation Technology & Data

• Serve as a business owner and subject matter expert for B2B marketing automation CRM lead management and related customer engagement capabilities.
• Translate business and customer requirements into scalable marketing technology solutions and workflows.
• Partner with technology analytics and platform teams to improve integrations data quality audience management campaign orchestration identity resolution and measurement.
• Ensure customer and behavioral data can be effectively activated across marketing programs and surfaced to Sales where appropriate.
• Evaluate emerging technologies and capabilities that can improve marketing effectiveness customer experience operational efficiency and sales connectivity.
• Establish governance documentation testing quality assurance and operational standards for CRM and automated marketing programs.

Analytics Optimization & Innovation

• Develop reporting and performance frameworks that provide actionable insights into customer behavior funnel progression campaign effectiveness and pipeline contribution.
• Use data and experimentation to continually improve engagement conversion customer experience and business outcomes.
• Establish test-and-learn roadmaps across messaging segmentation cadence channel personalization landing experiences and journey design.
• Identify friction and leakage across the customer journey and develop recommendations to address them.
• Bring forward emerging technologies industry best practices and innovative approaches that advance the organizations B2B digital marketing maturity.
• Translate performance data into actionable recommendations for marketing digital and sales stakeholders.

Cross-Functional Leadership

• Act as a strategic connector across Marketing Sales Sales Operations Digital Creative Analytics Technology Product Marketing and other key stakeholders.
• Translate complex business requirements into clear strategies processes and execution plans.
• Lead cross-functional initiatives requiring coordination across multiple teams platforms and stakeholders.
• Influence without direct authority and proactively drive decisions accountability and progress.
• Establish clear roles and operating processes across teams involved in the digital customer journey.
• Serve as an internal advocate for customer-centric data-driven B2B marketing practices.

Agency Vendor & Contract Management

• Manage agency technology and vendor relationships supporting CRM marketing automation digital customer experiences data and related programs.
• Own or support scopes of work contract development renewals procurement processes budgets and vendor performance.
• Establish clear KPIs deliverables and service expectations for external partners and hold partners accountable for performance.
• Evaluate existing and prospective partners based on capability scalability performance cost and alignment with future business needs.
• Identify opportunities to improve partner models consolidate capabilities increase efficiency or introduce new expertise as business needs evolve.

Skills and Qualifications

Qualifications

• 8 years of experience across B2B marketing CRM lifecycle marketing marketing automation demand generation digital marketing or related disciplines.
• Demonstrated experience developing customer journeys and marketing programs that contribute to lead generation pipeline and revenue growth.
• Strong understanding of complex B2B buying journeys demand generation lead management sales funnels and digital conversion.
• Experience with enterprise CRM and marketing automation platforms and familiarity with the broader marketing technology ecosystem.
• Understanding of digital experience fundamentals including landing pages conversion optimization web journeys forms content strategy digital media and UX principles.
• Strong understanding of segmentation lead scoring nurture strategy personalization campaign orchestration and funnel measurement.
• Experience partnering closely with B2B sales organizations and translating marketing engagement and behavioral signals into actionable sales opportunities.
• Demonstrated ability to use analytics and customer insights to identify opportunities and improve marketing performance.
• Experience managing agencies technology vendors contracts scopes of work and budgets.
• Team player and ability to collaborate with cross- functional stakeholders for best outcomes
• Demonstrated ability to independently manage complex programs involving multiple stakeholders dependencies and priorities.
• Strong executive communication stakeholder management problem-solving and cross-functional leadership skills.
• Proficient in Excel PowerPoint and Tableau.
• High ability to develop an analysis interpretation and presentation
• Able to learn new systems quickly and maximize potential of available tools

Preferred

• Experience supporting enterprise technology SaaS telecommunications or other complex B2B sales environments.
• Experience with account-based marketing intent data advanced personalization or multi-channel journey orchestration.
• Familiarity with emerging AI applications across marketing automation personalization content analytics and customer experience.
• Experience helping mature or transform an organizations marketing technology CRM or digital demand-generation capabilities.

#LI-RL2

Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.

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