Senior LLM Content Optimization Lead Competitive Visibility

Own theLLMcontentoptimizationstrategy alignment and executionacrosspersona-driven content marketing experiencesonNetApps owned platformsand priority customer touchpoints. This role willleadthe development ofAI visibilitycontent strategies that improve LLMcompetitivediscoverabilityaudience engagementand measurable business impactacrosskey businessfocus areasand programs.

The ideal candidate is a strategic content leader with an execution mindsetsomeone who can translate audience insights buyer-journey needs messaging priorities prompt clusters and performance data into actionable and measurable content plans. They will work cross-functionally to gain alignment drive decisions build and optimize content experiences and connect content performance to clear business outcomes.

• Deep expertise in B2B web content strategy go-to-market planning owned-channel strategy SEO/GEO/AEO LLM visibility and persona-driven content experiences.
• Proven ability to own content strategy from insight through execution including defining goals building content plans aligning stakeholders and driving measurable outcomes.
• Strong understanding of buyer journeys target personas buying group dynamics search behavior prompt patterns and the changing landscape of AI-driven discoverability.
• Ability to define prompt clusters topic clusters and content architectures that improve discoverability across traditional search answer engines and LLM-driven research experiences.
• Hands-on experience building optimizing and publishing content across owned digital platforms including web blogs video hubs campaign destinations and customer engagement experiences.
• Excellent cross-functional leadership skills with the ability to gain alignment resolve ambiguity influence decisions and move work forward across various teams within NetApp including but not limited to product marketing strategic targeted & regional campaign teams AR/PR brand revenue enablement and agency partners.
• Strong editorial judgment writing and storytelling ability with a focus on translating complex business and technical topics into clear differentiated audience-relevant content.
• Analytical mindset with the ability to define success metrics interpret performance data identify optimization opportunities and connect content performance to business impact.
• Experience using analytics and GEO/SEO dashboarding tools to measure engagement visibility conversion and contribution to pipeline or business goals.
• Execution-oriented mindset with strong project ownership prioritization communication and operational discipline across multiple workstreams.

• Own the development and execution of LLM optimized content strategies for core NetApp priority areas and competitive take outs ensuring plans are aligned to audience needs messaging priorities buyer-journey stages owned-channel opportunities and measurable business goals.
• Develop and execute strategies that strengthen NetApps topical authority expertise signals and competitive visibility across AI-powered research and discovery experiences.
• Lead AI visibility experiments to identify new opportunities for audience engagement and discoverability.
• Lead cross-functional alignment across various teams within NetApp and agency partners to ensure content plans are clear aligned and executable.
• Translate audience insights persona needs search behavior prompt patterns competitive context and performance data into documented content strategies that improve engagement discoverability and business impact.
• Define prompt clusters topic clusters and content experience plans that support visibility across traditional search answer engines and LLM-driven discovery.
• Build optimize and maintain content across owned platforms including web experiences blogs resource hubs campaign destinations video hubs and other high-priority customer touchpoints.
• Produce and/or oversee the creation of strategic content assets for including web copy blogs articles videos and interactive experiences.
• Ensure content is mapped to the full customer journey with clear roles for awareness education evaluation conversion retention and advocacy.
• Partner with digital social SEO analytics and campaign teams to optimize content for engagement search visibility LLM discoverability conversion and reuse across integrated marketing motions.
• Measurement: Define measurement frameworks success metrics reporting cadences and optimization plans that connect content performance to audience engagement platform visibility lead progression pipeline influence and broader business impact.
• Monitor content performance and use qualitative and quantitative insights to recommend improvements refresh underperforming content scale high-performing content and guide future planning.