Senior Integrated Campaign Manager
Mountain View, CA - USA
Job Summary
As a Senior Integrated Campaign Manager at Glean you will be the strategic and operational lead for high-impact integrated marketing campaigns that drive pipeline brand awareness and revenue growth. You will partner closely with Product Marketing Content Creative Digital Field Marketing and Sales to translate strategy and messaging into full-funnel multi-channel programs. You will architect launch and optimize campaigns that guide prospects from awareness to opportunity acceleration ensuring every initiative is measurable repeatable and scalable.
This is a highly cross-functional role that sits at the intersection of projects people and process. You will orchestrate the planning execution and delivery of programs that span product launches vertical/solution campaigns market storytelling and brand moments. Your work will ensure accountability relentless focus on deadlines clear communication and on-time high-quality delivery all while managing stakeholders and making it happen in a fast-moving environment.- Lead the development and execution of a global demand generation strategy and campaigns calendar uniting the cross-functional marketing team around Gleans core campaigns.
- Design the end-to-end campaign architecture including the full-funnel content engine channel strategies promotional offers program mix and hand-offs from marketing to sales.
- Develop trusted relationships and design for integrated collaboration across product marketing content creative web digital regional marketing ABM events sales and enablement teams.
- Consistently measure analyze and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel. Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards contribute to business reviews and synthesize findings for the broader marketing team.
- Own and optimize a global demand generation budget strategically allocating spend for Gleans core campaigns across programs in line with ROI goals.
- Keep testing new messaging angles and timely real-world themes to develop proven ROI-focused playbooks.
- 8 years of progressive demand generation experience with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas.
- The ideal candidate will thrive at the intersection of creativity and business impact. You will infuse campaigns with bold original concepts and formats pushing beyond standard playbooks to create standout memorable campaigns that cut through the noise.
- Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix including budget ownership and cross-channel investment planning. You have a proven track record of driving significant lead and pipeline growth.
- Analytical fluency comfortable diagnosing funnel health and building clear executive-ready reporting.
- Diplomatic team-oriented leader. You will bring energy and collaboration into your cross-functional relationships driving team cohesion and fostering a win-together culture. You are able to swiftly build alliances align team members around shared goals and keep stakeholders focused on a strategic direction.
- This role is hybrid (4 days a week in our Mountain View or San Francisco office)
- You should also be prepared to travel for events and workshops.
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Required Experience:
Manager
About Company
Glean was created to deliver healthy and fresh foods - made directly from fruits and vegetables - into your hands! Sweet Potato Flour & Pumpkin Flour now available. Our team is made up of a handful of passionate people who have worked in food and agriculture most of their careers - ... View more