Senior Graphic Designer
New York City, NY - USA
Job Summary
Who We Are
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Why Authentic
Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.
What Youll Do
The Senior Graphic Designer Entertainment & Media Creative reports to the Senior Vice President Creative Entertainment & Media supporting the creative needs of Authentics Entertainment & Media division. By collaborating with the broader creative team the Senior Graphic Designer is responsible for everything from new business partner and category pitches to handling day-to-day creative needs for brands such as Shaquille ONeal Sports Illustrated Care Bears Elvis Presley Kevin Hart Marilyn Monroe and more. The ideal candidate is a strategic creative who hasa distinct point of view on design an eye for detail and is excited to collaborate with a team.
The Senior Graphic Designer will consistently deliver high-quality creative that strengthens our brands maintains brand standards and integrity across every touchpoint supports the growth of the business and enhances consumer and audience engagement. The Senior Graphic Designer is proactive highly collaborative and able to translate strategic and creative direction into thoughtful polished production-ready and/or public-facing designs. This role is expected to bring creative thinking to the process identify opportunities to elevate the work and take ownership of projects while ensuring alignment with the overall creative vision.
What youll be working on
Creative Workflow from Brief to Release and Production
- Translate and adapt existing brand guidelines to support overall business needs with creative for product development brand extensions POP signage and more while identifying opportunities to elevate the visual expression
- Ensure consistency of visual communications across all creative touchpoints and adherence to brand standards throughout the creative process from initial concept through final production
- Work independently to produce high-quality visual content across various media including digital print and social platforms ensuring all creative aligns with brand guidelines and project objectives
- Deliver high-quality creative development for assigned projects from conception through completion ensuring they are delivered on time and at brand and creative standards
Brand Assets & Storytelling
- Design and execute tailored brand-right pitches and presentations including mockups infographics and creative concepts showcasing strong layout typography and visual storytelling abilities
Brand Assets & Storytelling
- Develop a deep understanding of our portfolio of brands and translate their voices personalities and visual identities across mediums while bringing a strong point of view to the work
- Collaborate with Associate Art Director to evolve and refresh brand evergreen assets such as brand books brand guides recaps and other foundational creative materials
- Lead development of new brand creative assets for global distribution
Brand Marketing Deliverables
- Independent design and delivery of digital & print ads including concept development design and final production
Social Media Content Development
- Partner with Associate Art Director to translate campaigns and brand direction into engaging platform-appropriate creative for owned channels
Must Haves
- 5 years of experience as a Graphic Designer or Senior Graphic Designer and/or degree in Graphic Design
- Adobe Creative Suite with focus on InDesign Photoshop Illustrator
- Web Video Motion Graphics and/or retouching experience a plus
- Strong portfolio demonstrating brand-building across multiple platforms and touchpoints
- Strong understanding of fundamental design principles (typography color layout) and well-versed in current design trends and technical graphic design best practices
- Experienced in creative problem solving innovative visual storytelling and working strategically across disciplines
- Must be able to independently set priorities manage multiple projects and meet deadlines
- Comfortable in a high-paced collaborative environment
- Highly detail-oriented collaborative and able to provide guidance and mentorship to junior designers when appropriate
Primary Location Salary Range: $85000 $95000
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Senior IC
About Company
Who We Are Authentic is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-c ... View more