Senior Field Marketing Manager

Workato is the leading Control and Execution Platform for Enterprise AI the neutral platform enterprises trust to put AI to work across their business. Workato unifies data applications and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 including Nasdaq Amazon Cisco Vodafone Atlassian and Lucid Motors Workato turns over 14000 enterprise systems AI needs to act on into one governed execution layer. For more information visit .

Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley please submit an application. We look forward to getting to know you!

Also feel free to check out why:

• Business Insider named us an enterprise startup to bet your career on
• Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area and 96th in North America
• Quartz ranked us the #1 best company for remote workers

We are looking for an exceptional Senior Field Marketing Manager to own and drive our North America field marketing this role you will lead the strategy planning and execution of high-impact field marketing programs trade shows executive-level programs and regional activations that connect Workato sales and leadership with prospects customers partners and our developer community to drive new logos accelerate deals expand accounts and fuel pipeline.

In this role you will also be responsible to:

• Owning the strategy and end-to-end execution of events experiences and executive program calendar across North America aligning investment to pipeline and revenue priorities

• Partner closely with sales and extended teams including Demand Generation Product Marketing to ensure the right implementation of programs to drive pipeline and ROI

• Designing and leading executive briefings roundtables and account-based field programs in close partnership with sales leadership and the ABM team

• Building and scaling our sales enablement event motion including training webinars and workshops that arm sellers to drive pipeline for core sales team.

• Leading regional field activations dinners sponsorships and co-branded events with partners and customers from concept through measurable results

• Managing relationships with internal stakeholders agencies and vendors to deliver seamless on-brand event experiences negotiating contracts and holding partners accountable to scope and budget

• Setting the standard for post-event reporting and pipeline attribution delivering insights and recommendations to sales and marketing leadership

• Building and maintaining the North America field marketing calendar and strategy keeping cross-functional teams aligned and prioritized

• Mentoring and providing guidance to field marketing associates/coordinators supporting program execution

• Acting as a strategic advisor to regional sales leaders translating pipeline and account goals into targeted field marketing plans

• 58 years of B2B field marketing event marketing or demand generation experience ideally in enterprise SaaS

• Proven track record designing and executing regional marketing programs that measurably contributed to pipeline and bookings targets

• Experience owning a field marketing budget including forecasting vendor negotiation and ROI reporting

• Demonstrated success planning and running executive-level programs (briefings roundtables advisory events) for enterprise audiences

• Working knowledge of account-based marketing (ABM) principles and experience partnering with ABM and sales teams on account-level strategy

• Proficiency with Salesforce Marketo and event platforms such as Cvent; comfort working with pipeline and attribution reporting

• Experience managing or mentoring junior team members or coordinators is a plus

• Willingness to travel across North America as needed to support events (approximately 2540%)

• Strategic thinker who can also roll up their sleeves to execute flawlessly under tight timelines

• Confident credible communicator who can influence and align senior sales and marketing stakeholders

• Highly organized program manager comfortable owning multiple concurrent high-visibility initiatives

• Data-driven approach to measuring program impact and making the case for continued or reallocated investment

• Collaborative operator who builds trust quickly with global cross-functional teams partners and vendors

(REQ ID: 2980)