Senior Email Marketing Specialist

Titan Brands is seeking a data-driven growth-minded Senior Email Marketing Specialist to help convert campaign plans into accurate timely revenue-driving email experiences across our brand portfolio. Youll help bring customer campaigns to life across email and SMS from the first approved brief through launch and performance review. This role combines hands-on execution in Klaviyo and Attentive with careful quality checks cross-team collaboration and opportunities to shape future campaigns.

Key Responsibilities

Campaign & Lifecycle Execution

Build and launch email campaigns in Klaviyo and SMS campaigns in Attentive managing content personalization links tracking audiences and scheduling from approved brief through launch.

Build and maintain automated welcome abandonment post-purchase cross-sell win-back and re-engagement journeys including triggers filters delays splits and dynamic content.

Create customer segments using engagement purchase history product or category interest lifecycle stage and other customer signals.

Use HTML and CSS to update email templates troubleshoot rendering issues and support responsive designs across common inboxes and devices.

Quality Coordination & Channel Health

Own pre-launch QA for content imagery links tracking rendering mobile experience personalization exclusions suppressions journey logic and compliance elements.

Partner with the Senior Marketing Manager and brand creative merchandising and ecommerce teams to coordinate briefs assets approvals calendars and deadlines across multiple brands.

Support consent management list hygiene email deliverability SMS compliance and data integrity across Klaviyo Attentive and connected systems.

Maintain campaign documentation naming conventions QA checklists templates and reporting trackers; identify ways to improve efficiency and accuracy.

Performance Optimization & Strategy

Run email and SMS tests document results and apply learnings to improve content audiences timing and the customer experience.

Monitor campaign and automated journey performanceincluding engagement conversion attributed revenue and revenue per recipientand turn results into practical recommendations.

Participate in planning and grow toward contributing to contact strategy lifecycle roadmaps segmentation testing priorities and revenue goals.

Youre a detail-oriented marketer who enjoys building campaigns solving problems and finding ways to make the customer experience better. You can manage the details of a launch while keeping the broader goals in view.

A bachelors degree in a related field is preferred.

2 years in email SMS lifecycle CRM or digital marketing.

Experience building campaigns automations segments tests and reports in an email or SMS marketing platform.

Experience with Klaviyo and Attentive is preferred.

Working knowledge of HTML and CSS to make basic template edits and troubleshoot common email rendering issues.

An understanding of email SMS and ecommerce metrics with the ability to turn results into useful insights and next steps.

The ability to take a campaign from brief to launch balance multiple deadlines and flag risks early in a fast-paced environment. Strong attention to detail and a consistent approach to QA audience selection tracking and deployment.

Strong writing skills good judgment about the customer experience and the ability to work well with creative and business partners.

What success looks like

Success is consistently delivering accurate on-time email and SMS campaigns; building reliable audiences and automated journeys; and using performance data to spot opportunities and recommend clear next steps.