Senior Director, Strategy

Agency:

Targetbase

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a data-driven strategic marketing agency we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase we integrate technology analytics creative digital and strategy to create a better consumer experience which improves consumer engagement and drives a more profitable outcome for SCOPE & PURPOSEThe Senior Director within the Strategy group will contribute to the strategic marketing direction for our clients based on company objectives data-driven customer insights and competitive assessments. He/she must be a subject matter expert in consumer-centric marketing. This role requires an exceptionally motivated and passionate individual who is highly driven talented and hardworking and who wants to be rewarded for creating significant growth for RESPONSIBILITIESPossesses overall responsibility for the strategic deliverables for assigned projectsContributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketingContributes to the creation of revenue growth via the design and sale of innovative solutions for existing clientsEnsures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is on strategyEXPERIENCE & EDUCATIONMinimum of 10 years of business experience in consumer/strategic marketingProven success in managing developing and launching consumer-centric marketing initiatives10 years of experience gained in 2 or more industry sectors e.g. Telecom Retail Packaged Goods Healthcare Strategy Consulting Marketing Services or AdvertisingExperience in consultative selling is a plusMinimum requirements include a Bachelors Degree; a Masters Degree is preferredKNOWLEDGE & ABILITYProven ability to create and deliver marketing strategiesProven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behaviorProven ability to build and maintain positive trusted relationships with internal and external clientsStrong presentation skills with the ability to think on his/her feetStrong collaboration and listening skills**We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Raleigh NC area and willing to be in office on required daysTargetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicoms global digital data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data connected intelligence and connected experiences OPMG provides services that include data-driven product / service design technology strategy and implementation CRM / loyalty strategy and activation econometric and attribution modelling technical and business consulting and digital experience design and development.2026051#LI-EC1

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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