Senior Developer Salesforce Marketing Cloud

Provides advanced analysis design development testing implementation and support of Salesforce Marketing Cloud (SFMC) solutions that enable personalized omni-channel client engagement. Partners with product teams marketing stakeholders and technology teams to deliver scalable secure and data-driven marketing capabilities. Applies deep technical expertise in Salesforce Marketing Cloud integrations automation and agile delivery practices to improve business outcomes and enhance the client experience.

Responsibilities:

• Designs develops tests implements and supports solutions within Salesforce Marketing Cloud including Automation Studio Journey Builder Email Studio and Contact Builder.

• Develops dynamic content audience segmentation strategies triggered communications and automated customer journeys.

• Integrates Salesforce Marketing Cloud with enterprise platforms including Salesforce CRM Adobe Experience Cloud solutions customer data platforms (CDPs) analytics tools and cloud-based technologies.

• Ensures solutions meet scalability security compliance and operational support requirements.

• Collaborates with Product Owners Scrum Masters architects engineers and business stakeholders to translate product vision into technical solutions.

• Participates in agile ceremonies including backlog refinement sprint planning estimation and retrospective activities.

• Promotes engineering best practices including test-driven development code reviews CI/CD automation and quality assurance standards.

• Troubleshoots production issues monitors platform performance and implements enhancements to optimize reliability and efficiency.

• Creates and maintains technical documentation development standards and operational procedures.

• Evaluates emerging technologies and innovative capabilities including AI-driven marketing solutions to improve personalization and campaign effectiveness.

• Mentors junior developers and contributes to the advancement of team technical capabilities and engineering standards.

Qualifications:

• Undergraduate degree in Computer Science Information Technology Software Engineering Data Science or an equivalent combination of training and experience.

• Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.

• Strong experience with Automation Studio Journey Builder Email Studio Contact Builder and related SFMC capabilities.

• Proficiency with AMPscript SQL data modeling and API integrations.

• Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms.

• Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe.

• Strong analytical troubleshooting and problem-solving skills.

• Excellent verbal and written communication skills with the ability to collaborate across business and technology teams.

Preferred Qualifications:

• Salesforce Marketing Cloud Developer Certification.

• Experience integrating Salesforce Marketing Cloud with Adobe Experience Cloud solutions including Real-Time CDP and Journey Optimizer.

• Experience with Tableau and cloud technologies preferably AWS.

• Exposure to data governance data privacy information security and regulatory compliance practices.

• Experience leveraging Generative AI technologies including Salesforce Agentforce prompt engineering AI-assisted content generation and AI-driven campaign optimization.

• Experience supporting product-led operating models and modern digital marketing ecosystems.