Senior Demand Generation Manager

Hybrid - Boston MA (2 days onsite)

Skedda is a leading global workplace management platform serving over 7000 customers including Toyota Siemens Mercedes-Benz MIT and Harvard University. Were shaping the future of the modern workplace experience with interactive floor plans desk and meeting room booking visitor management rich utilization analytics and integrations with Slack Microsoft 365 and Google Workspace. Each year Skedda wins awards from G2 Capterra GetApp and SoftwareAdvice.

Abouttherole

Skedda is hiring a Senior Demand Generation Manager to own pipeline generation from our target account list. Working closely with our Outbound team youll take a leadership role in building Skeddas program to identify and engage with target accounts. A core part of the Workplace Marketing team youll report to the Sr. Director of Growth Marketing and serve as the connective tissue between Marketing and Outbound Sales.

Were looking for someone who can blend experiential creativity with a pipeline-driving mindset running the kind of programs that get remembered and book meetings from an ICP-filled suite at an NBA game to a webinar people actually clear their calendar for to a gift they cant stop talking about.

Anoteonscope: This is primarily a target-account and pipeline role not an inbound channel role. SEO paid CRO and lifecycle email live with other members of the marketing team - youll partner with them when an account strategy calls for it but you wont own the channels.

Whatyoullown

Overall:DrivingPipelinefromourtargetaccounts.Youll own a pipeline number tied to deals sourced from target accounts working alongside our outbound team on account selection mapping the buying committee sequencing and program development. Everything below is a mechanism for getting there. Youll decide which to use and how to mix them.

TheMechanisms:

• AnABMengineyoubuildfromscratch.ThisistheroleforabuilderwhowilldevelopandownSkeddasmarketingstrategyforengagingwithMid-MarketandEnterpriseAccounts-likelyonaone-to-fewandone-to-manylevelusingintentsignals(viatoolslikeCommonRoom)toidentifyandreachoutwhenanaccountisin-market.
• Gifting.:howmightwesendsomethingsounexpectedanddelightfultheylltelltheirdentist(andbookameeting)
• Experientialevents.-up.
• Webinars..
• Segmentandverticalmessaging.Youllworkwithproductmarketingtodeterminetherightpositioningforeachsegmentandbuildthenecessaryassets.

Whatwerelookingfor

• 5yearsindemandgenerationgrowthmarketingABMorB2BSaaSmarketingwithaproventrackrecordofowningapipelinenumber.
• Directexperienceworkingalongsideasalesoroutboundteambuildingorcontributingtoaccountselectionsequencingandreporting.
• A creative results- focused marketerwhosequallycomfortabledreamingupadelightfulgiftingcampaignascoordinatinganinvite-onlyhibachidinner.
• Directexperience(orstrongwillingness)withplanningandexecutingeventsand/orwebinarsowningthebudgettimelinesandcoordinationend-to-end.
• Anexceptionallyorganizedcommunicatorwhocanjugglemultipleprogramsandstakeholdersatoncewithoutmissingatimelineoranemail.
• A data- confident marketerwhocananalyzetheirownresultsandpartnerwithRevOpstobuildthereportsthatshowhowtheirprogramscontributetopipelineandrevenue.
• Techstackexperience(nicetohavenotrequired):Hands-onexperiencewithHubSpotandworkingknowledgeofintentplatformslikeCommonRoom.
• Ateamplayerwhomakesothersbetterthroughsupportandcollaboration-someoneenergizedbyalow-egogroupthatlovesbouncingideasaroundandsolvingproblemstogether.

Benefits

• Competitivesalarybenefitspackageandpaidtimeoff
• HybridschedulewithtwodaysperweekinourvibrantofficeinDowntownBoston
• Creativeandcollaborativeworkenvironment
• Directexposuretotheleadershipteamacrossdepartments
• Abilitytodrivestrategyandoutcomesforagrowingtechcompany

Aboutus

.

:

1. Weareacommunity
2. Qualityisatourcore
3. Takeownership
4. Createmomentumeveryday
5. Tacklehardproblems
6. Becurious

Were defining the future of the workplace experience helping businesses design meaningful seamless fully integrated employee experiences in the hybrid workplace. Were growing fast with a lot of opportunity ahead.

TolearnmoreaboutSkeddavisit Experience:

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