Senior Data Marketing Solution Analyst Full Time (Remote)

Senior Data Marketing Solution Analyst- Full Time (Remote)

Our Organization

CDP a Boston-based public benefit corporation uses the collaborative fundraising model to improve the operational efficiency and revenue generation capacity of the public media system. CDP currently provides more than 230 NPR and PBS public media organizations (PMOs) with outsourced marketing data analytics fundraising and technology services. These services help PMOs raise more net income grow their donor files faster lower their fundraising costs and free up development talent allowing stations to better focus on local engagement. Since its inception CDP has delivered more than $1 billion in membership revenue for local PMOs participating in its services and has become the most widely adopted Public Media service in the history of public media.

Just as CDP is committed to supporting public media organizations around the country we are equally committed to supporting each of our team in their own professional development.

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The Business Data Operations Team (BDO)

Business Data Operations is one of six teams within the Fundraising OPS Department which supports critical fundraising functions for CDP including the Member Service Bureau (MSB) cooperative Partner Services and Audience Activation Platform (AAP). The BDO Team is primarily responsible for data marketing operations including data delivery for the MSB cooperatives direct mail program which sends more than 10 million solicitations annually on behalf of 50 public media clients. Responsibilities

Position Overview

The Senior Data Marketing Solution Analyst builds and improves scalable omni-channel marketing data models metadata frameworks and process automations driven by marketing strategy and service requirements. This roles work includes identifying opportunities to enhance existing model efficiency and design test and implement new models that support evolving and growing CDP marketing strategy for the MSB Cooperative AAP and Partner Services.

This role works closely with the Data Marketing Specialists on the BDO team to provide production data delivery and support coverage when needed and collaborates on data model development and process improvements. This role also partners with Quality Control to identify opportunities to automate manual processes and continually improve error rates.

Key Responsibilities:

• Translate marketing strategy fundraising and audience selection and segmentation requirements into reusable SQL code and components in Snowflake.
• Identify develop and maintain workflow-based automations for repetitive manual high-volume or error-prone processes involving data preparation quality control file generation and handling and analysis reducing manual effort without sacrificing data quality or operational controls.
• Design validation exception handling monitoring alerts and recovery procedures so automated processes remain reliable and supportable after implementation.
• Partner with service owners and business stakeholders to define data requirements business rules success measures and acceptance criteria for new or enhanced models.
• Manage assigned data projects from discovery through implementation by defining scope work plans milestones dependencies risks decisions testing activities and status communications while coordinating across BDO Marketing Strategy Service Teams Fundraising OPS Tech Solutions and other partners to keep initiatives aligned and moving forward.
• Explore unfamiliar datasets identify appropriate tables and fields and determine how data sources relate before developing outputs.
• Evaluate query logic and results for accuracy completeness consistency and alignment with documented business rules; troubleshoot discrepancies by tracing query steps comparing source records and identifying likely causes.
• Assess query performance and make improvements to filters joins calculations and query structure; escalate platform or pipeline issues when appropriate.
• Document reusable data sources assumptions query logic business definitions validation steps known limitations and implementation decisions so work can be reviewed and reused.
• Communicate findings risks and data limitations clearly to marketing operations quality and technical partners.

Essential Functions

• 40%: Data marketing model and framework development - design test document and implement SQL-based models in Snowflake supporting audience selection segmentation quality control reporting reconciliation and marketing operations needs across the MSB coop AAP and Partner Services.
• 25%: Process scale and automation - use Snowflake components SQL Python and approved workflow tools to identify automation opportunities and design implement monitor and continuously improve solutions that scale reduce manual work errors and cycle time.
• 20%: Data delivery and quality control - provide coverage when needed for data delivery and production work. Research data questions perform root cause analysis validate model and automation outputs troubleshoot discrepancies and communicate findings and limitations.
• 15%: Collaboration and projects - participating in regular ad-hoc and project meetings with Fundraising OPS Marketing Tech Solutions and other cross functional teams including the database conversion team and other data working groups. Participate in planning sessions for on-boarding new stations campaign kick-offs vendor and client interfacing (as applicable) and production meetings

Required Skills and Experience

• Demonstrated ability and hands-on experience working with large data sets to build audience selection segmentation a/b split logic and integrating scoring data for omni-channel marketing campaigns including text email direct mail phone and canvassing and outcome analysis.
• Demonstrated ability and hands-on experience independently writing complex SQL queries; experience must extend beyond executing or making minor edits to prewritten scripts.
  Expertise building and using views models relational data structures procedures notebooks and functions effectively employing joins common table expressions subqueries aggregate and window functions conditional logic data-type handling and other SQL techniques.
• Demonstrated ability and hands-on experience writing testing troubleshooting and maintaining Python scripts for data file manipulation including structured file handling validation logging and error handling.
• Experience identifying process-automation opportunities and converting current-state workflows into clearly defined future-state requirements and maintainable solutions.
• Ability to design automation controls and assess results using validation exception handling monitoring alerts recovery procedures effort saved error reduction cycle time adoption reliability and increased service capacity.
• Demonstrated project-management skills including requirements gathering scope definition work planning milestone tracking risk and dependency management testing coordination and status reporting.
• Ability to lead cross-functional work without direct authority and move projects from an ambiguous business need to an implemented documented solution.
• Experience validating output from large data sets through record-level review reconciliations control totals and comparison to business requirements.
• Strong analytical critical-thinking and problem-solving skills including the ability to investigate ambiguous data questions.
• Ability to translate nontechnical requirements into query logic explain data output analysis and conclusions to business stakeholders.
• Strong attention to detail and proven ability to prioritize multiple requests in a deadline-driven environment.
• Clear written documentation practices and an organized approach to query files definitions assumptions and revisions.
• Proficiency with Microsoft tools such as Excel Word Teams Outlook and SharePoint.
• Ability to work effectively in a remote environment with minimal direct supervision.

Preferred Qualifications (Not Required)

• Experience using Snowflake tools and features like Workspaces and Notebooks.
• Experience with digital marketing tools like Iterable.
• Experience working with fundraising direct mail donor analytics and nonprofit data.
• Experience working with fundraising CRMs such as RevolutionCRM Salesforce Nonprofit Cloud Raisers Edge or a similar platform.
• Experience with reporting or analysis tools such as Tableau and advanced Excel functionality.
• Experience supporting new or growing data-enabled services products or operational programs.
• Experience automating recurring data preparation validation reporting file generation or operational workflows.
• Familiarity with DBT GitHub scheduling tools APIs or other modern data and automation tools sufficient to develop governed analytical models and controlled workflows; software engineering expertise is not required.
• Experience using project-management tools such as Asana and maintaining clear project plans decision logs or status reports.
• Passion for supporting the mission of public media and nonprofit organizations.

Role Boundaries:

The Senior Data Marketing Solution Analyst owns query-based analysis SQL-based analytical data models Python-enabled process automation data marketing framework development and projects for assigned data marketing initiatives. The role is expected to recommend develop and implement improvements within the analytical and operational workflow layers using approved tools. It is not expected to build or administer enterprise source-data pipelines manage Snowflake infrastructure define enterprise architecture or own database security. Those responsibilities remain with the appropriate technical teams with whom this role partners closely.

Educational Requirements:

• Bachelors degree or equivalent relevant work experience.

Commitment to Inclusion

We strongly encourage individuals from historically marginalized and underrepresented groups to apply even if you dont meet every qualification. We value diverse perspectives lived experiences and commitment to public CDP people have unique talents and experiences that create our company culture where we can all thrive and bring our whole selves to work each day.

Successful candidates will identify easily with a set of character attributes as listed below:

Inclusive mindset: You embrace and demonstrate an inclusion mindset and role model these behaviors for the organization.

A Communicator: You possess strong communication skills and have great customer service skills; you like people and want to help.

A Critical Thinker: You regularly look for ways to find efficiencies innovate and make improvements where you can.

Process Oriented: Youre able to understand work in create and improve processes.

A Collaborator: Youre a team player willing to help where needed; a relationship builder whose can-do attitude inspires others; you actively share your job knowledge with team members.

Someone Who Seeks to Learn: You are eager to listen study and learn new things quickly; you are resourceful and are open to regularly accepting and growing from feedback.

Enterprising: You have proven success working in a fast-paced and changing environment; you have a strong work ethic and are excited to add value to the organization and its mission.

CDP is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race color ethnicity ancestry national origin nationality immigration status citizenship religion or religious creed (or belief where acceptable) sex/gender sexual orientation gender identity and gender expression pregnancy marital status age citizenship marital status handicap or disability genetic information or characteristics (or those of a family member) Veteran or military status political belief or socio-economic status. CDP does not discriminate against individuals on the basis of those characteristics or any other characteristic protected by law.

CDP provides reasonable accommodations for applicants with a disability in completing job application procedures. Please notify CDP Human Resources in advance so necessary arrangements can be made. If you need assistance or accommodation due to a disability you may contact us at.