Senior Data Analyst

MRM is part of theOmnicomPrecision Marketing activation practice integrates CRM platform expertise journey management and first-party data capabilities with creative excellence and performance capabilities enablingOmnicomto deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRMs specialized capabilities drive relationship lifetime value and span CRM Customer Experience and Commerce with data and martech at the core. MRM operates in a borderless integrated way to enable greater collaboration creativity and true speed to market. For more information please visit.

About the Role

MRM Health is looking for a Senior Analyst Omnichannel Data & Analytics to join our Marketing Science team (data transformation data strategy performance and analytics) within a healthcare-focused marketing agency so familiarity with healthcare and pharmaceutical marketing is highly valuable.

This role sits at the intersection of data analytics audience science marketing technology and strategy supporting clients in building and activating more connected data-driven omnichannel experiences.

The ideal candidate combines strong analytical and BI capabilities with a solid understanding of how data moves across a modern marketing ecosystem from ingestion and identity resolution within a CDP to audience creation activation across media and CRM channels and performance measurement.

This is not a purely technical or reporting-focused role. We are looking for someone who can connect data technology activation and business objectives translating complex datasets and platforms into actionable insights and strategic recommendations for our clients.

The successful candidate should understand or be able to quickly develop an understanding of the specific challenges associated with healthcare data and omnichannel marketing including:

• HCP and consumer/patient audiences

• Healthcare-specific identifiers and data sources

• Privacy consent and regulatory considerations

• HCP engagement and prescribing journeys

• Paid and non-personal promotion channels

• First-party and third-party healthcare data

• Measurement challenges within regulated environments

This role will work within an evolving modern marketing and data ecosystem that includes:

• Salesforce Data Cloud CDP identity resolution unified profiles segmentation and audience activation

• Salesforce Marketing Cloud CRM marketing automation personalization

• Google Analytics 4 digital behavioral analytics and measurement

• Databricks advanced analytics data intelligence and AI

• The Trade Desk and other media platforms audience activation and media measurement

• BI and data visualization tools Looker Tableau PowerBI

• SQL and analytical/modeling/data manipulation environments including Python

Key Responsibilities

Omnichannel Analytics & Insights

• Conduct advanced analyses across digital CRM media and customer/HCP data to identify behavioral patterns audience opportunities journey insights and optimization opportunities.

• Move beyond reporting to identify why performance is changing what opportunities exist and what actions should be taken next.
  

CDP Data & Audience Science

• Work hands-on with Salesforce Data Cloud and Marketing Cloud Personalization to explore customer/HCP profiles attributes behaviors segments and audiences.

• Prepare and transform data from CDP to analytics and AI-enabled platforms including Databricks

• Support the identification definition sizing and validation of audiences for activation across CRM marketing automation and paid media.
  

Media & Activation Analytics

• Support CDP-to-media use cases including audience activation with DSPs and media partners such as The Trade Desk Meta or Google.

• Analyze audience activation performance match rates reach engagement conversion and other relevant media outcomes and evaluate opportunities to use first-party data and CDP audiences to improve targeting suppression personalization and media efficiency.
  

BI & Advanced Analytics

• Perform exploratory and advanced analytics using multiple structured and behavioral data sources. Work with Databricks and AI-enabled analytics capabilities to support deeper audience intelligence predictive analysis behavioral modeling and emerging AI-driven marketing use cases.

• Identify opportunities to evolve from descriptive analytics toward predictive and prescriptive analytics.
  

Required Skills & Experience

• 4 years of experience in marketing analytics customer analytics digital analytics BI marketing technology or related fields.

• Strong SQL skills and experience working with large and complex datasets

• Experience with CDPs customer data platforms or audience management environments

• Strong understanding of data ingestion data models identity resolution segmentation and audience activation concepts

• Experience in building ETL (Extract Transform Load) processes

• Experience analyzing digital marketing CRM customer or media data

• Experience with BI and data visualization tools

• Familiarity with digital analytics platforms such as Google Analytics

• Exposure to predictive analytics machine learning or AI-driven marketing analytics

• Ability to understand technical data flows and communicate effectively with fellow data practitioners and technology teams

• Strong communication and storytelling skills including the ability to present analytical findings to non-technical stakeholders

• Ability to operate in a consulting or agency environment across multiple disciplines and stakeholders.

Preferred Qualifications

• Experience with Salesforce Data Cloud and/or Salesforce Marketing Cloud Marketing Cloud Personalization

• Experience with Databricks or comparable cloud data and analytics platforms

• Experience with media activation platforms

• Experience in pharmaceutical healthcare or life sciences marketing and platforms like IQVIA

• Understanding of HCP and patient/consumer data ecosystems

• Experience with audience analytics customer segmentation identity resolution and omnichannel measurement

• Experience translating marketing use cases into data technology and measurement requirements.

The salary range for this position is $80000 to $90000. Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.