Senior Conversion Rate Optimization Specialist

We are looking for a data-driven Senior Conversion Rate Optimization (CRO) Specialist to own the testing optimization and user experience frameworks across our digital properties and landing pages.

In the competitive Medicare brokerage space every click counts. Your core mission will be to turn our web traffic into qualified leadsbalancing digital form completions online quote requests and inbound phone calls. The ideal candidate understands that a landing page is a bridge between acquisition and retention. You will design experiences that align perfectly with Paid Media intent maintain SEO best practices and set the stage for long-term Customer Retention.

Reporting directly to the Sr. Director Engagement Marketing you will build and scale an experimentation roadmap that directly drives down Cost Per Acquisition (CPA) and maximizes lead volume particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP). Rather than working in a vacuum you will act as the strategic driverpartnering with our in-house paid media SEO UX design and development teams to deploy high-impact digital experiences.

Key Responsibilities

• Own the Experimentation Roadmap: Lead the end-to-end optimization strategy from forming data-backed hypotheses to prioritization variant asset definition and post-test analysis.
• Ad-to-Page Alignment: Partner closely with the Paid Media team to optimize landing pages for ad relevance message match and Google Ads/Meta Quality Score improvements.
• SEO Harmony: Ensure all conversion-focused landing pages maintain organic search best practices protecting keyword rankings metadata and site structure.
• Execute A/B & Multivariate Testing: Use enterprise testing suites (such as Optimizely or VWO) to design configure and execute split tests on our web funnels ensuring rigorous QA and statistical validity.
• WordPress Landing Page Management: Navigate and make minor content copy or logic iterations on landing pages within WordPress using the Breakdance Builder. Partner closely with our Web Developers who will handle core development advanced technical implementations and tracking script integrations.
• Analyze User Behavior & Funnels: Leverage GA4 (Google Analytics 4) and user behavior tools (Hotjar) to deeply understand user drop-offs form friction and navigate complex paths to conversion. Acting as the internal expert you will map custom events and triggers to validate test metrics cleanly.
• Drive Multi-Channel Conversions: Optimize distinct user pathways focusing heavily on generating high-intent form fills digital quote engine completions digital enrollments and click-to-call telephone actions.
• Cross-Functional Collaboration: Partner closely with Paid Media SEO UX/UI Designers and Web Developers to turn creative test concepts into seamless digital experiences.
• Build the ROI Data Story: Translate complex test metrics into clear actionable business insights. Build performance dashboards to regularly report conversion lifts and acquisition cost savings to marketing leadership.
• Leverage AI as a Performance Multiplier: Proactively utilize generative AI tools to rapidly brainstorm high-converting copy variations accelerate landing page wireframing and analyze complex qualitative user feedback trends at scale.

Qualifications :

• Experience: 4 years of dedicated experience in CRO web optimization or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps.
• Acquisition Knowledge: A strong baseline understanding of paid acquisition channels (Meta Ads Google Ads) and an acute awareness of how user intent shifts based on the traffic source.
• SEO Fundamentals: Familiarity with on-page SEO principles including proper header tags content hierarchy and the delicate balance between copy length and conversion-focused layouts.
• WordPress Literacy: Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual frameworkideally Breakdance Builder (or similar tools). An awareness of how tracking scripts and element styling impact PageSpeed scores.
• Analytics Toolkit: Expert-level knowledge of GA4 and Google Tag Manager (GTM). Ability to set up custom events and triggers to validate test metrics cleanly.
• Testing Infrastructure: Deep hands-on experience using enterprise testing suites (preferably Optimizely though VWO or other platforms are acceptable).
• Technical Familiarity: Baseline understanding of user experience (UX) principles. A basic understanding of HTML/CSS to effectively collaborate with our developers or make minor style adjustments is a huge plus.
• Industry Experience: Experience in lead-generation environments (Healthcare Insurance FinTech or highly regulated spaces) is strongly preferred.
• AI-Curious Mindset: An AI-native marketer who views emerging technology as an essential efficiency driver. You know how to prompt effectively to generate persuasive compliant messaging variants and use AI tools to find operational shortcuts in the testing lifecycle without sacrificing human strategy.

Additional Information :

• Hybrid work environment with equipment provided
• Competitive compensation Medical Dental and Vision benefits after a short waiting period
• 401k matching program
• Generous paid time off program with an additional company break during the holidays
• Annual Volunteer Time Off (VTO) and a donation matching program
• Life Insurance Employee Assistance Program (health & well-being on and off the job) Rewards and Recognition
• Maternity and Parental Leave Training program and ongoing support throughout your entire Spring Venture Group career
• Diverse inclusive & welcoming culture
• Optional enrollment options include HSA/FSA AD&D Spousal/Dependent life insurance  Short Term/Long Term Disability Travel Assist and Legal plans

Spring Venture Group is an Equal Opportunity Employer

Security Responsibilities:

• Operating in alignment with policies and standards
• Reporting Security Incidents
• Completing assigned training
• Protecting assigned organizational assets

The Fine Print:

• Generous Benefits Package including: Medical Dental Vision Life Insurance and Employee Assistant Program
• Extensive additional enrollment offerings including: HSA/FSA 401K Spousal/Dependent Life Insurance Short Term/Long Term Disability Travel Assist Identity Protection and Legal Plans
• Designated workplace that is HIPAA compliant

Spring Venture Group is an Equal Opportunity Employer

Remote Work :

Yes

Employment Type :

Full-time