Senior Content Marketing Manager

Who We Are

Robert Half one of FORTUNEs Worlds Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for aSenior Content Marketing Manager to join the Marketing department.

The Senior Content Marketing Manager reports to the Director Content Marketing and serves as a seasoned senior individual contributor responsible for developing and executing content marketing strategies programs and assets that drive audience engagement consideration demand conversion and retention across Robert Halfs priority hiring manager and job candidate audiences. This role brings deep content marketing specialization strong judgment and the ability to resolve a wide range of complex content marketing challenges in creative performance-oriented ways.

This role works independently on complex content marketing initiatives normally receiving little instruction on day-to-day work and general instruction on new assignments. Working closely with Integrated Marketing Brand Marketing Brand Design Studio Performance Marketing Analytics Web and Communications teams the Senior Content Marketing Manager develops audience-focused content marketing programs that help customers discover understand engage with and take action on Robert Halfs services through traditional search AI-powered discovery experiences landing pages email and other marketing experiences.

What Youll Do

Content Marketing Strategy Audience Planning & Content Marketing Expertise

• Develop audience-focused content marketing strategies aligned to integrated marketing plans business priorities audience needs and growth objectives.

• Lead the most complex and strategically significant content marketing initiatives supporting enterprise priorities major integrated marketing programs and high-value audience growth opportunities.

• Identify content marketing opportunities based on search behavior audience insights market trends seasonal demand drivers campaign priorities and performance data.

• Lead development of content marketing roadmaps that support awareness consideration conversion retention and content marketing reuse across channels.

• Serve as a senior subject matter expert on content marketing strategy SEO AEO content architecture search intent and AI-discovery best practices.

• Partner with Integrated Marketing Managers to translate audience growth strategies into content marketing programs priorities and requirements.

• Partner with Communications to activate thought leadership for marketing use cases while maintaining clear ownership boundaries between content marketing and editorial reputation or executive visibility work.

• What success looks like: Content marketing priorities are tightly aligned to audience needs business objectives search opportunities and integrated marketing plans.

Content Marketing Development Writing Editing & Optimization

• Develop write edit and optimize complex content marketing assets across channels and formats including SEO content AEO content service pages landing pages email nurture programs FAQ content and campaign content.

• Lead complex content marketing initiatives where analysis of diverse inputs audience needs performance data and business requirements is needed to determine the best approach.

• Translate complex business topics into clear useful audience-centered content marketing assets that support engagement consideration and conversion.

• Ensure content marketing assets reflect brand standards messaging frameworks audience insights search intent and business priorities.

• Provide content marketing review and quality assurance for high-impact content marketing assets developed by internal and external contributors.

• Establish and evolve content marketing quality standards frameworks and best practices that improve consistency scalability and performance across the Content Marketing team.

• What success looks like: Content marketing assets are high quality audience-focused discoverable brand-aligned and effective at driving engagement and conversion.

SEO AEO Performance & Continuous Improvement

• Apply advanced SEO and AEO content marketing practices to improve discoverability across traditional search engines and AI-powered discovery experiences.

• Use judgment to select the appropriate content marketing methods formats structures calls to action and optimization techniques for each assignment.

• Evaluate content marketing performance and identify opportunities to improve search visibility AI answer readiness audience engagement conversion and reuse.

• Partner with Analytics Web Performance Marketing and Digital Marketing teams to evaluate performance data and improve content marketing effectiveness.

• Conduct content marketing audits and develop recommendations for refresh consolidation reuse retirement and optimization.

• Leverage AI-enabled content marketing workflows and tools to improve speed quality consistency and scale while maintaining accuracy and brand standards.

• Informally mentor and coach Content Marketing Managers and Content Marketing Writers by sharing expertise and helping elevate overall team capabilities.

• What success looks like: Content marketing performance improves through optimization testing refreshes reuse and data-driven decision making.

Success Measures

• Organic search visibility and content marketing discoverability.

• AEO visibility and readiness for AI-powered discovery experiences.

• Content marketing engagement and conversion performance.

• Content marketing contribution to demand generation pipeline and revenue.

• Content marketing quality effectiveness reuse and scalability.

• Stakeholder satisfaction and adoption of content marketing strategy recommendations.

What Youll Need

• BA in Marketing Communications Journalism English Business or related field.

• 7-10 years of progressive experience in content marketing digital marketing content marketing communications copywriting or related disciplines.

• Demonstrated success developing content marketing strategies and content marketing assets that support demand generation engagement conversion and business growth.

• Deep experience creating and optimizing SEO-focused content marketing assets for digital channels.

• Strong understanding of AEO principles and how content marketing is discovered summarized cited and surfaced in AI-powered environments.

• Experience leading complex content marketing initiatives involving multiple stakeholders channels data inputs and business considerations.

• Experience working as a senior individual contributor who operates independently with limited day-to-day instruction.

Preferred

• Experience in B2B B2C professional services staffing consulting technology or complex business environments.

• Experience using AI-assisted content marketing tools and workflows responsibly and effectively.

• Experience partnering with integrated marketing brand web analytics SEO paid media and email marketing teams.

Competencies/Abilities

• Content marketing strategy and planning.

• Content marketing architecture and roadmap development.

• Content marketing development writing and editing.

• SEO and AEO expertise.

• Audience-centric content marketing development.

• Search intent strategy and AI-discovery readiness.

• Content marketing performance optimization.

• Complex problem solving and sound judgment.

• Advanced stakeholder influence and consultation.

• Content marketing leadership without direct authority.

• Mentoring and content marketing capability development.

• Ability to work independently on complex assignments with minimal day-to-day instruction.

Interpersonal Skills

• Strong written and verbal communication.

• Ability to influence without direct authority.

• Ability to network with senior internal and external partners within own area of expertise.

• Strong collaboration facilitation and stakeholder management skills.

• Ability to simplify complex topics and create alignment across cross-functional partners.

• Curiosity adaptability and a continuous improvement mindset.

Minimum Required Technical Skills

• Content management systems.

• SEO and keyword research tools.

• Marketing analytics and reporting tools.

• Microsoft Office Suite and Copilot.

• AI-assisted content marketing creation and optimization tools.

• Familiarity with web publishing and content marketing optimization workflows.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

We offer exceptional earning potential and a competitive benefits package including group health insurance benefits (medical vision dental) FSA and HSA healthcare accounts life and accident insurance adoption and fertility assistance paid parental leave of up to 6 weeks and short/long term disability. Robert Half provides paid time off for vacation personal needs and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible) with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at .

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Halfs Corporate Services facility employment process any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position please contact us by sending an email to or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city state) to which you would like to apply.

For positions located in San Francisco CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.