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Senior Brand Manager

Highland Electric Fleets

Job Location:

Beverly, OH - USA

Yearly Salary: USD 160000 - 175000

Posted: 29 September 2026 (3 days ago)

Application Deadline: 27 December 2026

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Us

Highland Electric Fleets mission is to make electric fleets accessible and affordable for all enabling communities to realize the benefits of cleaner quieter and healthier fleets. Highland is North Americas leading provider of Electrification-as-a-Service (EaaS). Founded in 2019 Highland partners with school districts municipalities and fleet operators to make the transition to electric fleets simple and affordable.

Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nations largest electric school bus fleets Highland delivers reliable cost-effective solutions that support local communities and drive the future of transportation.

Summary:

Were looking for a strategic story-drivenSenior Brand Manager to lead how Highlands brand shows up in market. This role owns Highlands content engine and integrated campaigns including activation of our LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager is responsible for setting the narrative briefing and directing our internal creative team agency partners and external production crews and running the production & content calendar so the right assets land on time and on message.

Beyond brand this person helps drive the product narrative: translating what Highland delivers into clear positioning and messaging and equipping our sales teams with the collateral they need to win. The ideal candidate pairs creative instinct with commercial focus and knows how to turn a complex offering into a story that resonates with school districts municipalities fleet operators and community stakeholders.

Job Overview:

Content Creation & Production

Own Highlands content engine end to end from narrative and concept through production launch and repurposing across channels
Build and maintain the content calendar to drive an integrated message across channels
Partner with the Creative Director on video and photoshoots with Team USA athletes and customer events & testimonials owning planning logistics and execution
Lead content review and approvals including customer legal and sponsorship compliance sign-off
Manage the content library to support future activation and sales enablement

Campaign & Sponsorship Activation

Lead activation of integrated brand campaigns from brief and creative development through launch optimization and reporting working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events current-customer engagement and demand generation programs
Deliver Highlands LA28 Olympic & Paralympic activation with internal and external teams ensuring assets content and messaging connect with both national and local audiences
Maximize the value of the LA28 partnership across brand awareness demand generation and customer engagement while maintaining USOPP/IOC compliance
Build local activation and co-marketing moments with school districts from ribbon cuttings to community events

Brand Steward & Narrative

Serve as a steward of the Highland brand holding a consistent voice look and experience across every channel and touchpoint
Bring Highlands established brand strategy to life through campaigns content and activation sharpening how the story gets told
Partner with leadership on thought leadership and stakeholder advocacy moments that build Highlands reputation in a competitive fast-moving market

Product Marketing & Narrative

Help drive Highlands product narrative translating our Electrification-as-a-Service offering and product capabilities into clear differentiated positioning and messaging for priority audiences
Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes
Own the development of product-facing sales collateral (e.g. decks one-pagers and talk track) that help commercial teams engage district and municipal decision-makers

Performance Measurement

Track analyze and report on campaign effectiveness adjusting as needed to meet and exceed KPIs
Translate performance data into clear recommendations that sharpen future brand and product marketing investments

Qualifications:

Bachelors degree in Marketing Communications or a related field
7 years of brand content and/or product marketing experience
Strong track record of developing and executing integrated marketing campaigns preferably in support of high-profile sponsorships
Demonstrated experience owning content production end to end briefing creative directing agencies and production crews
Experience developing product positioning messaging and sales enablement materials that connect a product or service to customer outcomes
Proven ability to lead cross-functional initiatives across content digital paid media events and PR
Demonstrated experience with sponsorship activation and major brand events preferred
Outstanding communication project management and stakeholder management skills
Ability to synthesize complex information into compelling benefits messaging and presentations
Experience in B2B or public sector marketing a plus

$160000 - $175000 a year

What You Can Expect from Highland:

Competitive base salary and performance-based bonus program
A supportive highly collaborative team-oriented environment
Ability to work with bright innovative and forward-thinking colleagues
Health Vision and Dental coverage for employees & their dependents
Generous Paid Time Off
401(k) program and company match

Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Senior IC

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