Senior Associate, Video

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Responsibilities

Negotiation:
- Maintain lowest rate structure available for all clients and track this cost data to ensure an accurate cost guide
- Work with Director to establish rate card in each individual market
- Deliver the most efficient costs while estimating the anticipated target audience delivery accurately

Maintenance:
- Negotiate adjust and monitor schedules to ensure delivery to client goals and estimates
- Work with Supervisor(s) on account and various agency assignments to meet budget requirements trp and budget goals
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends
- Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met
- Update all current on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop
- Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis
- Post-analyze every buy to original audience estimates and negotiate any additional under delivery weight necessary to achieve goals
- Maintain accurate records of buys budgets revisions credits etc.
- Review and resolve billing discrepancies on a timely basis Strategy and Plan

Development:
- Allocate market funds across stations/groups
- Participate in Action Planning sessions:
- Understand provide insights into consumers brand product and media
- Design identify behaviors barriers drivers and apertures; develop communication strategies
- Create create specific tangible executional ideas
- Capitalize bring activity schedule to life; encompass negotiation strategies and implementation of the buy

Media Expertise:
- Attend internal and external media presentations
- Meet with sales representatives and vendors
- Keep abreast of industry trends through trade press and current events
- Master the latest computer software used for Agency functions
- Make trips to markets: investigate local market conditions and meet with local station representatives to discuss media plans upcoming buys opportunities and concerns
- Communicate pertinent market information to Strategy and account group(s) as necessary
- Teach the Assistant Analyst media math/estimating principles computer skills research methods and negotiation techniques
- Delegate maintenance responsibilities and check work

Qualifications
- 1-2 years of experience in a Local Investment role
- Complete knowledge of Radio and TV stations programming facilities rates and personnel in the market or markets assigned
- Knowledge of estimating techniques and basic research
- Knowledge of negotiating techniques
- Utilize resource materials
- Effectively utilize Donovan Data System or DataTech
- Analytical thinking
- Ability to work with numbers
- Ability to utilize resource materials

Teamwork
- Ability to work as part of a team
- Verbal/Written Communication skills
- Ability to write clearly and concisely and present orally in an articulate and confident manner
- Ability to effectively and comfortably communicate and interact with clients and vendors

Planning and Organization
- Ability to follow-through on tasks and be detail oriented - Ability to effectively and comfortably communicate and interact with clients and vendors

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.