Senior Associate, Social & Influencer

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Haveyou ever been accused of beingextremelyonline Do you obsessively read about social media trends scroll throughInstagramand TikTok nonstopand have a media diet that could best be described as eclectic diverseandmaybe evenchaoticHave you lookedatacampaign and thoughtwow they should have worked with that other lifestyle creatorDo you get excited about sharing data-driven insights with clients to inform future social mediastrategy
If soweregladyourehere! Weber Shandwick isseeking aSenior AssociateSocial Influencer Strategyto join our team in Washington DC. This motivated collaborator will bring theirpassionfor all things digital to our high-performing collaborative team. As a Senior Associate Social InfluencerStrategyyoullwork closely with both senior and juniorteammembers across several teams to provide sound digital counsel and manage day-to-day work. Prepare tomanage upmanagedown and work alongside some of the smartest folks you could ever hope to call colleagues. And yes we like to have fun while we do ittoo. All in service of helping our clients some of the worlds leading brandsdrive their businesses forward.
This is a client-facingroleso the ability to work with all types of people iscritical.
Who Are We Looking For
The ideal candidate should be a proactive team player who thrives in a fast-paced always-changing environment. Yawn. Doesnt that sound terrible Really we want someone who can dive in enjoy the work and wants to get stuff done while helping to continually improve the processes whiletheydo typically have a solid digital communicationsmarketing or integrated communications backgroundexperiencemanaginginfluencer/creator partnershipsand a mix of experience across B2B B2C and/orpublicaffairs campaigns. Read:youveworked with lots ofdifferent typesofclientsandyoureexcited about a range of industries. You must have exceptional project management skills have a TikTok worthy level oforganizationand want to be involved in all aspects of the work we do from helping to build digital strategy to helping us execute it flawlessly.
POV:Youreour new Senior AssociateSocial Influencer Strategy
On any given day you could be working on social content strategy liaising with a client on a paid social campaign supporting influencer programs researching the latest trending sounds onTikTokand helping to launch a themorningyou may be the one explaining the FYP to a client in the afternoon compiling a report on Instagram contentperformanceandend the day learningabout generative AIdirectlyfrom some of our leading subject matter day may be different but you will work hard doing something you love with some cool will get a chance to help us win some of our next biggest clients and haveample opportunitiesfor mentorship professional development and teaching all your colleagues something yourself.

RESPONSIBILITIES
Assistin the development and execution of sophisticated digital campaigns that are integrated with broader paid owned and earned media programs.

Help leadplatform strategy for multiple clients providing expert counsel on channel mix content approach and audience engagement.

Oversee client social media channels including editorial planning AI-assisted content development paid media investment social listening and performance analytics.

Inform the creation ofscroll-stoppingdigital and social media assets that resonate with priority audiences and leverage platforms for high-value impact.

Serve as a keyclientcontact delivering reliable project management and strategic counsel with confidence and professionalism.

Support new business development by bringing fresh culture-first digital insights and recommendations to the pitch.

REQUIRED QUALIFICATIONS
We think you will be most successful with this backgroundbut if thisisntquite you and the role speaks to you we encourage you to apply.
2-3years of experience in digital communications social media marketing or related positions.

Experience collaborating with diverse teams including creative strategy media planning and PR.

Deepexpertisein major social mediaplatforms(e.g. LinkedIn Instagram TikTok X YouTube Threads) andanstrategic understanding of their role in an integrated marketing plan.

A passion for tracking digital and social media trends (youprobably knowwhats trending before it hits the mainstream) and applying them to solve client challenges.

Knowledge of social media intelligence platforms and the ability to translate data into actionable insights.

Ability to manage multiple complex projects simultaneously in a fast-paced collaborative environment.

Exceptional written and verbal communication skills with the ability to craft engaging short-form content and present strategic recommendations persuasively.

A resilient mindset deep curiosity and a healthy sense of humor.


PREFERRED QUALIFICATIONS
If you also have any of the following professional experiencewe think youjust mightbe a perfect fit.
Experience managing creator/influencer projects from end-to-end.

Experience with executive visibility programsandadvising senior leaders on building their social media presence.

Experience with advanced social listening audience intelligence and trend-forecasting methodologies.

SKILLS
This is what you need to know and be able to do with confidence in this role.
Experience with enterprise-level social media management and listening tools ( Sprout Social SprinklrKhoros).

Fluency withor willingness to learngenerative AI tools for content ideation creationresearchand performance analysis.

Experience with web and social analytics platforms (e.g. Google Analytics 4 platform-native insights) to measure full-funnel impact.

Strong comfort level with Microsoft Excel and PowerPoint for creating client-ready deliverables.

Strong organizational time management and project management skills.


ABOUT US
Ok our turn. Whois Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators Weber Shandwick has won some of the most prestigious awards in the industry including being named #1 in the Public Relations and Brand Strategies category on Fast CompanysMost Innovative Companies list one of Fast Companys Best Workplace for Innovators in 2023 PRWeeks 2024 Global Agency of the Year ranked #1 onPRovokesGlobal Creative Index in 2024 and honored on Ad AgesA-List in& 2020 and Best Places to Work in 2019 in addition to being awarded CampaignGlobalsPR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity for the past three years including earning the PR industrys first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than250Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign USin 2021 honored asPRovokesGlobal Agency of the Decade in 2020 and ranked #1 onPRovokesGlobal Creative Index in 2021 and 2022. Additionally the firm was named PRWeeksGlobal Agency of the Year inand 2018 and was awarded PRWeeks Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also receivedHonorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021 as the only PR agency featured.

Weber Shandwick is part of Omnicom Public Relations and Omnicom (NYSE: OMC). For more information visithttps:// 65000

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