Senior Associate, Programmatic
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
ROLE SUMMARY
Within the U.S. Chief Marketing Office the Senior Associate of Programmatic will be part of the Performance Media team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. More specifically this role will be a hands on keyboard in-platform position whereby successful management and day-to-day stewardship of programmatic media buys will be prioritized.
ROLE RESPONSIBILITIES
- Own key steps of the programmatic activation process with a heavy emphasis on programmatic campaign setup and QA for consumer (Direct-to-Consumer) and Healthcare Professional (HCP) efforts.
- Collaborate with Programmatic Managers and Senior Managers on project management and task prioritization across a dynamic set of brands.
- Responsible for the day-to-day maintenance of Pfizer-owned platform seats such as KPI monitoring account optimization and budget pacing.
- Perform optimizations to drive KPI improvements including bid management budget allocation and creative testing through collaboration with Programmatic Managers.
- Update team automation tools as processes evolve to make sure LLM integrations and tools are current.
- Stay up to date with programmatic trends best practices and emerging technologies to identify new partnership opportunities.
- Serve as a liaison between the supply specialists and in-platform traders for all brand-specific needs pertaining to deals and brand safety settings.
BASIC QUALIFICATIONS
- Cross-channel media planning/buying background including a full understanding of the video and programmatic landscape.
- Applicants must have a bachelors degree with 2 years of relevant experience; OR a masters degree with 0 years of relevant experience; OR an associates degree with 6 years of relevant experience; OR a high school diploma (or equivalent) and 8 years of relevant experience
- Deep understanding of programmatic advertising platforms including in-platform hands-on expertise.
- Must have a comprehensive in-platform understanding of Prisma.
- Proficient in top LLM platforms.
- Experience leading relationships with external partners agencies clients in-house teams and brand teams.
- Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
- Strong communications and presentation skills with the ability to articulate complex subject matter clearly to a wide variety of audiences.
- Ability to thrive in fast-paced dynamic corporate environment.
PREFERRED QUALIFICATIONS
- BA/BS preferred
- 3 years of agency or client-side experience.
- Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and healthcare professional).
- Analytical mindset with the ability to measure and report on partnership performance.
- Understanding of media measurement norms evolving landscape and industry standards.
Additional Job Information:
Last Day to Apply: November 24 2026
Work Location Assignment:Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Marketing and Market ResearchRequired Experience:
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