Senior Analyst, Search Engine Optimization

Present in over 100 countries and employing nearly 80000 professionals Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris FRand is part of the CAC 40 index. Active across the entire value chain Publicis Groupe offers its major clients a transversal unified and fluid model allowing them access to all the Groupes tools and expertise around the world through the mantra The Power of One.

As a Search Engine Optimization Senior Analyst youll play an integral role on the brand team by providing insights that will inform our clients online marketing strategy. Youll collaborate with diverse teams including Marketing Creative Technology Strategy and Insights and Media and youll gain an in-depth knowledge of how these capabilities work.

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

• A four-year degree in marketing computer science or a related field
• 2 to 4 years of experience in search engine optimization web development or analytics
• Basic knowledge of HTML JavaScript and CSS
• Solid analytical and problem solving skills and a knack for details
• Strong communication and presentation skills youre poised articulate and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.

Got the sparkle Apply if you believe your unique skills are a fit.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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All your information will be kept confidential according to EEO guidelines.