Senior Analyst, Programmatic
Chicago, IL - USA
Job Summary
Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.
Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.
From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.
In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.
With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.
What Youll Do:
As a Senior Analyst Programmatic you will own the strategic planning and execution of programmatic campaigns for assigned clients. This role blends strategic thinking with hands-on execution requiring you to deliver actionable insightsoptimizeperformance and mentor junior team members. You willtranslateapproved plans into campaign builds and activations that will achieve the goal andobjective.
Independently plan launch andoptimizeprogrammatic media campaigns across display mobile video and socialplatforms).
Communicate strategies insights and recommendations clearly and persuasively to clients and internal stakeholders.
Support inventory assessments and contribute to proposals for new client opportunities.
Manage delivery of creative assets insertion orders and campaign artifacts fortimelylaunches.
Oversee campaign QA in billing systems and support in builds where necessary
Oversee campaign QA processes to ensure flawless implementation pacing and in buildswhere necessary
Develop client-facing performance reports delivering actionable insights and strategic recommendations.
Collaborate with internal teams and technology partners to resolve campaign issues.
Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.
Stay ahead of industry trends andparticipatein knowledge-sharing sessions to elevate team capabilities.
Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
Build strong relationships with Activation Strategy and Analytics teams to drive integrated solutions.
1 years of hands-on experience in programmatic media buying and campaign management.
Strong analytical skills withthe abilityto interpret data andprovideactionable insights.
Hands-on experience with DSP platforms (e.g. The Trade Desk DV360 Yahoo DSP Amazon DSP) and familiarity with DMPs.
Strong understanding of programmatic metrics
Strong troubleshooting QA discipline and project management skills.
Ability to manage multiple projects in a fast-paced environment with attention to detail.
Resourceful curious and motivated with a passion for innovation and continuous learning.
Proficiencyin Microsoft Office Suite; advanced Excel skills preferred.
Familiarity with digital workflow tools inclusive of leveraging traffic sheets creative rotationsPrisma billing etc.
Bachelors degree or higher preferred
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
- Matching Gifts programs
- Flexible working arrangements
- Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more