SEM Media Tagging Manager

Summary:

The SEM Media Tagging Manager will serve as the subject matter expert for tracking tagging conversion measurement and pixel governance across paid search campaigns.

This role owns the implementation validation troubleshooting and ongoing maintenance of digital marketing tags and measurement solutions across Google and Microsoft advertising platforms. The ideal candidate has hands-on experience with SA360 Floodlight Campaign Manager 360 Google Ads conversion tracking Microsoft Advertising UET and enterprise tag management systems.

Responsibilities:

• Own tracking tagging conversion measurement and pixel governance for paid search campaigns.
• Configure implement and maintain tracking across SA360 Campaign Manager 360 Google Ads and Microsoft Advertising.
• Implement and manage Floodlight activities Floodlight variables conversion tags UET tags UTM parameters and click-tracking frameworks.
• Deploy and manage tags through enterprise tag management systems such as Tealium Ensighten and Adobe.
• Develop and enforce tagging standards measurement frameworks governance processes implementation documentation and QA procedures.
• Lead end-to-end QA validation and troubleshooting across websites landing pages and other digital properties.
• Investigate and resolve tagging attribution conversion and reporting discrepancies across advertising and analytics platforms.
• Maintain tracking inventories implementation guides playbooks standard operating procedures and QA documentation.
• Establish best practices for conversion tracking attribution audience creation and campaign measurement.
• Ensure tracking implementations comply with applicable privacy legal risk and marketing control requirements.
• Identify opportunities to automate measurement QA and operational workflows.
• Provide technical guidance for new technology implementations website updates measurement initiatives and cross-functional projects.
• Partner with Paid Search AdTech Analytics Measurement Technology Data Governance and Marketing Controls teams.

Qualifications :

Qualifications:

• Bachelors degree required.
• 4 years of experience in marketing technology digital advertising operations measurement implementation tagging tracking or a related area.
• Hands-on experience with SA360 Floodlight and Campaign Manager 360.
• Hands-on experience implementing Google Ads conversion tracking and Microsoft Advertising UET tags.
• Experience with enterprise tag management systems such as Tealium Ensighten or Adobe.
• Strong knowledge of conversion tracking attribution pixel implementation QA and digital measurement frameworks.
• Experience troubleshooting tracking attribution and reporting discrepancies.
• Working knowledge of JavaScript-based tagging cookies URL parameters event tracking and data layer implementations.
• Experience with Google Analytics and Adobe Analytics.
• Experience working with consent and privacy management platforms.
• Experience supporting enterprise-scale measurement attribution or tag governance programs.
• Experience in financial services or another highly regulated industry is preferred.
• Google Marketing Platform certifications are a plus.
• Ability to work effectively across marketing media analytics data technology governance and compliance teams.

Additional Information :

• Compensation is $65 - $80 per hour depending on experience and interview performance.
• Blend is unable to provide employment sponsorship or assume sponsorship of an employment visa for this position.
• Candidates must be authorized to work in the United States without current or future sponsorship.
• Additional job-related responsibilities may be assigned based on business needs.

Remote Work :

No

Employment Type :

Contract