Retail Media Strategy & Activation Manager

Retail Media Strategy & Activation Manager

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse talented people to join Alcon. As a Retail Media Strategy & Activation Manager supporting US Vision Care Marketing-OTC team you will be trusted to serve as a key cross-functional partner within Alcon OTCs Connected Commerce organization helping connect retail media investments to broader brand objectives. Reporting to the Sr. Manager Connected Commerce this role will work closely with Sales Sales Strategy Brand Marketing agency partners and retail media account executives to develop and execute media plans that support brand priorities and retailer growth strategies.

The Manager will help ensure retail media programs are aligned with business goals identify opportunities to improve performance and provide recommendations based on campaign results shopper insights and retailer-specific dynamics. This role requires a blend of commercial acumen relationship management analytical thinking and strong working knowledge of retail media strategy. This is onsite at our Fort Worth TX location.

In this role a typical day will include:

• Partner with Brand Marketing Sales Sales Strategy and agency teams to develop retail media plans that support commercial priorities and retailer growth objectives.
• Translate Joint Business Planning priorities promotional calendars product launches and retailer initiatives into actionable media recommendations.
• Serve as a key liaison between internal stakeholders and agency partners to ensure retail media investments are aligned with business objectives and executed effectively.
• Collaborate with retail media account partners to identify opportunities for growth innovation and improved performance.
• Lead the development of a robust retail media experimentation framework that establishes best practices for testing measurement learning and continuous optimization.
• Monitor campaign performance and business results synthesizing insights into clear recommendations for Sales Brand and Connected Commerce leadership.
• Partners with Connected Commerce Content and Brand teams to ensure product content digital shelf assets and commerce experiences are optimized to maximize retail media performance and conversion.
• Prioritize opportunities presented by retail media groups and agency partners through a disciplined assessment framework recommending investments based on strategic alignment expected performance scalability measurement rigor and business impact.
• Evaluate media effectiveness against key business KPIs including sales growth market share return on ad spend traffic conversion share of search new-to-brand and incrementality metrics.
• Lead performance reviews with agency partners and internal stakeholders driving optimization plans and accountability against objectives.
• Provide a retail media point of view and strategic recommendations during brand planning customer planning and retailer-specific business reviews.
• Support investment decision-making through analysis of historical performance retailer opportunities competitive activity and shopper behavior.
• Partner with Analytics teams to develop measurement approaches and learning agendas that improve understanding of media impact on business outcomes.
• Establish and document retail media best practices playbooks testing methodologies and learning agendas to improve organizational capability and drive scalable growth.
• Foster strong relationships across Marketing Sales Sales Strategy Finance agencies and retailer partners to ensure alignment and effective collaboration.
• Stay informed on emerging retail media capabilities AI-enabled advertising solutions retailer offerings and industry trends bringing recommendations to the organization.

What Success Looks Like

• Brand teams rely on the role for a clear retail media point of view actionable insights and scalable best practices that elevate omnichannel marketing effectiveness.
• Sales teams view the role as a trusted advisor who helps connect media investments to customer and business objectives.
• Agency partners operate with clarity accountability and strong alignment to commercial priorities.
• Retail media programs are effectively aligned to Joint Business Plans and retailer growth strategies.
• Performance insights lead to implementable business recommendations and measurable improvements in investment effectiveness.
• Strong collaboration exists across Connected Commerce Sales Brand Marketing and external partners.

WHAT YOULL BRING TO ALCON:

• Bachelors Degree or Equivalent years of directly related experience (or high school 13 yrs. Assoc.9 yrs.; M.S.2 yrs.; PhD0 yrs.)
• The ability to fluently read write understand and communicate in English
• 5 Years of Relevant Experience

PREFERRED SKILLS & EXPERIENCE:

• Experience across media planning & activation esp. retail media shopper marketing CPG or OTC brand management or related disciplines.
• Experience working directly with sales organizations customer teams or commercial planning functions.
• Proven ability to manage and influence cross-functional relationships across multiple stakeholders.
• Experience collaborating with media planning and buying agencies to develop and optimize campaigns.
• Strong understanding of retailer ecosystems customer planning processes and omnichannel commerce strategies.
• Demonstrated capability in retail media strategy performance marketing and measurement with the proficiency to translate insights into actionable business recommendations.
• Ability to connect media performance metrics to broader business outcomes and commercial objectives.
• Strong communication and presentation skills with experience delivering recommendations to senior stakeholders.
• Experience navigating matrixed organizations and managing competing priorities.

HOW YOU CAN THRIVE AT ALCON:

• See your career like never before with focused growth and development opportunities
• Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career!
• Alcon provides robust benefits package including health life retirement flexible time off for exempt associates PTO for hourly associates and much more!

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.