Public Relations Manager

• Philadelphia
• Hybrid
• Yearly salary: $135000 - $150000

• Department: Marketing
• Reports to: Director Digital Activation & eCommerce
• Location: Philadelphia PA

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle () an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally our ready-to-eat plant-rich food products are grown on 173000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to peoples well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company you will work in a mission-driven environment aimed at preserving the planets resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

The Public Relations Manager develops and executes earned-media and reputation strategies that strengthen awareness trust and preference for the company and its portfolio of consumer brands. Reporting to the Director Digital Activation & eCommerce within Marketing this role integrates public relations with digital activation eCommerce brand and broader marketing priorities translating business objectives into compelling stories for consumers customers trade audiences employees communities and other stakeholders. The manager serves as a key media contact leads communications for product launches and corporate initiatives prepares spokespeople manages agency partners and coordinates rapid accurate responses to issues that may affect the companys reputation. Success requires strong CPG business acumen excellent judgment hands-on execution and the ability to influence across a complex organization.

Key Responsibilities:

Develop and execute annual public relations strategies aligned with marketing priorities brand positioning commercial objectives and the corporate reputation agenda.

Lead earned-media programs for brand campaigns innovation product launches seasonal moments partnerships sustainability initiatives and company milestones.

Build and maintain productive relationships with consumer business trade retail lifestyle and local media as well as relevant creators and industry influencers.

Serve as the primary contact for media inquiries; coordinate fact gathering approvals spokesperson selection and timely responses.

Write and edit press releases media pitches key messages Q&As statements executive briefing materials talking points bylined articles award submissions and other external communications.

Manage issues and crisis communications including risk monitoring scenario planning holding statements escalation protocols response coordination and after-action reviews.

Prepare and coach executives and subject-matter experts for interviews public appearances conferences and other external engagements.

Partner with Brand Marketing Digital and Social Media Consumer Insights Sales Human Resources Legal Regulatory R&D Quality Supply Chain and Operations to ensure communications are accurate compliant coordinated and consistent.

Translate product claims ingredients sourcing packaging manufacturing and sustainability information into clear credible communications for nontechnical audiences.

Direct public relations agencies and other external partners including scopes of work budgets deliverables timelines and performance reviews.

Manage sponsorships media events press tours product seeding speaking opportunities and community-facing programs as appropriate.

Monitor traditional and digital media emerging issues competitor activity and consumer sentiment; provide timely insights and recommendations to leadership.

Establish objectives and measurement plans for PR programs and report results lessons and recommendations to Marketing leadership.

Maintain media lists editorial calendars approved messages press materials spokespeople resources and communications playbooks.

Support corporate and employee communications when business priorities require coordinated internal and external messaging.

Ensure all work complies with company policies disclosure standards confidentiality requirements and applicable regulatory guidance.

Minimum Qualifications:

Bachelors degree in public relations communications journalism marketing or a related field or an equivalent combination of education and experience.

5 years of related experience in public relations corporate communications brand communications or an agency environment.

Demonstrated success developing media strategies securing earned coverage managing media relationships and supporting integrated campaigns.

Exceptional writing editing presentation and verbal communication skills with the ability to adapt messages for varied audiences and channels.

Experience handling sensitive issues media inquiries and crisis or rapid-response communications with sound judgment and discretion.

Strong project-management skills and the ability to prioritize multiple high-visibility initiatives in a fast-paced deadline-driven environment.

Experience managing agencies vendors budgets and cross-functional stakeholders.

Proficiency with media monitoring media database analytics presentation and collaboration tools.

Ability to travel periodically and remain available outside normal business hours when urgent communications needs arise.

Preferred Qualifications

Experience in consumer packaged goods food and beverage personal care household products or another highly regulated consumer industry.

Experience supporting national brands retail customers omnichannel launches and consumer-facing issues.

Familiarity with communications involving product claims labeling recalls quality sustainability or supply-chain matters.

Experience with executive communications media training and cross-functional crisis simulations.

Professional accreditation or active involvement in a relevant communications association.

Core Competencies

Strategic thinking and business acumen

Reputation and risk management

Media relations and storytelling

Consumer and brand orientation

Executive presence and influence

Cross-functional collaboration

Sound judgment and composure

Attention to detail and accountability

Data-informed decision-making

Adaptability and bias for action

Measures of Success

Quality relevance and message alignment of earned-media coverage.

Growth in brand visibility share of voice and positive or neutral sentiment among priority audiences.

Effectiveness and timeliness of product-launch and corporate communications.

Readiness speed accuracy and stakeholder coordination during issues or crises.

Strength of media influencer agency and internal partner relationships.

Achievement of program objectives within approved budgets and timelines.

Actionable reporting that demonstrates business contribution and improves future performance.

Work Environment and Physical Requirements

This role operates primarily in a professional office or hybrid environment and routinely uses standard office equipment. The employee must be able to communicate effectively in person and through virtual written and telephone channels. Occasional travel to company sites media events customer meetings conferences or agency locations may be required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.