Programmatic Specialist

Programmatic Operations Specialist

Haymarket Media Inc. is seeking aProgrammatic Specialistto join theCommercial Operationsteam. This position is located in our New York NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

The Programmatic Specialist is the connective force between Haylo Sales clients and internal teams - turning ideas and opportunities into successful scalable solutions. This role brings strong communication organization problem-solving and project management skills to keep initiatives moving from concept to launch. As a trusted partner and subject matter expert the Specialist helps teams stay aligned solve challenges and deliver a seamless experience for both internal and external partners.

Responsibilities:

• Own Haylos operational playbook including best practices guidelines FAQs SOPs and workflows that keep teams aligned and execution consistent.

• Lead product launch readiness across departments coordinating testing training documentation and final stakeholder sign-off.

• Partner with Sales leadership and internal teams to turn business goals into clear product requirements priorities and action plans.

• Drive cross-functional product launches from concept to execution keeping teams connected timelines on track and milestones clearly defined.

• Define measurement needs and reporting requirements in partnership with BI to ensure new products have the data and dashboards needed to evaluate performance.

• Serve as a Haylo subject matter expert supporting Account Management and execution teams through initial campaign launches and ongoing troubleshooting.

• Lead commercial initiatives and proposal development in partnership with MCG Media Strategy BMG Account Strategy and Sales teams.

• Oversee standalone Haylo EHR campaigns serving as the internal account lead and coordinating directly with EHR partners and vendors.

• Coordinate beta testing and launch validation identifying friction points and partnering with teams to resolve issues before products go to market.

Skills and Requirements:

• 5 years of experience in media planning programmatic commercial operations or digital media/publishing; healthcare media experience is a plus.

• Bachelors degree or equivalent experience.

• Strong project management skills with the ability to manage multiple priorities timelines and stakeholders.

• Exceptional communication and writing skills with the ability to create clear SOPs workflows and business documentation.

• Strong relationship-building skills and a collaborative approach to working across Sales Strategy Operations BI and technical teams.

• Ability to understand business goals and translate them into clear actionable plans for cross-functional teams.

• Proactive solutions-oriented and comfortable navigating ambiguity and solving problems.

• Experience with media planning and RFP/proposal development is a plus.

• Strong understanding of programmatic media campaign execution and digital advertising workflows.

• Familiarity with DSPs ad servers measurement/verification platforms and data passbacks.

• Strong understanding of programmatic media digital advertising workflows ad serving measurement and data passbacks; hands-on experience with major DSPs ad servers and verification platforms is a plus.

• Strong proficiency in Microsoft Excel and PowerPoint with the ability to quickly learn new tools and technologies

What We Offer:

• A competitive compensation package

• The salary range for this position is $70k$80k. Compensation will be commensurate with experience skill level functional and/or industry knowledge education level certifications as well as other qualifications.

• Paid annual vacation holiday and sick time off

• Comprehensive health plans including medical dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun collaborative team environment

• Three Week Work from Anywhere benefit to ensure work life balance

About Haylo:

The Haylo suite of products marries Haymarkets healthcare expertise with leading data-driven advertising solutions to create custom programs for pharmaceutical brands that reach both HCPs and consumers outside of our endemic network across all digital devices. The Haymarket Medical Network consists of 18 websites catered to healthcare practitioners including MPR The Clinical Advisor and more than a dozen specialty-focused brands such as Cancer Therapy Advisor and Neurology Advisor. The network is also supplemented by four point-of-care apps.

Haylo is able to tie together content data from these brands and match it up with the profiles of more than 1.5 million healthcare practitioners to collect robust intelligence on what your target is most interested in. Add in valuable additional data points such as location and prescribing/diagnosis habits and you have all the ingredients to better understand and target your audience.

Haymarket Media Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands Haymarket offers unmatched expertise and insight through balanced relevant original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor Dermatology Advisor and MPR (Medical Professionals Reference) among a portfolio of HCP-focused specialty-specific websites as well as the esteemed business media titles including PRWeek MMM (Medical Marketing and Media) Campaign and McKnights Long-Term Care News.

Haymarket Media Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media data and information company shaping a better future with remarkable content for specialist audiences across the world. The company has 1300 employees across offices in the UK US Canada Hong Kong Singapore India Germany and the Netherlands. Haymarkets portfolio consists of more than 70 market-leading brands including Campaign Third Sector What Car MyCME and Asian Investor. Through live digital print education data tech services video and audio Haymarkets brands inspire inform and empower clients and communities internationally. As a Certified B Corporation were proud to be part of a community of companies working together for change and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

An equal opportunity employer Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individuals race color religion gender gender identity national origin citizenship age disability sexual orientation marital status or any other protected category recognized by state federal or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @are legitimate.When applying for roles with Haymarket Media you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.

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