Programmatic Specialist, Leave Coverage

Job Title: Programmatic Specialist Leave Coverage

Location: remote but must work east coast hours

Duration: December 2026-March 2027

Hours/wk: 20-40 (most weeks will likely be closer to 20 hours)

Hourly Rate: $55 (subject to change still confirming budget with the client) 

This will be a W2 Engagement
Background Check Required
Benefits available. Click here to learn more

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Job Description:

The Programmatic Specialist is responsible for supporting channel strategy execution and stewardship of effective programmatic campaigns on behalf of a major high-profile advertiser. This individual will have experience with campaign management programmatic execution and has hands-on experience in self-serve advertising platforms. Experience executing various campaign types including online display video and audio in an agency environment is required.

This Programmatic Specialist will have a firm grasp and ability to navigate intricacies of hyper targeted complex campaigns as well as an understanding of basic digital metrics and calculations media measurement terminology and how these impact delivery and performance. The nature of this role requires extreme attention to detail and above average data management skills heavily leveraging Microsoft Excel to ensure correct application of a large amount of campaign parameters and for performance monitoring and reporting.

This Programmatic Specialist will possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. They are comfortable participating in client meetings and possess knowledge of trends and new partnerships.

KEY OUTCOMES & RESPONSIBILITIES

Planning Strategy and Programmatic Expertise Development

Kick off the planning process by working cross functionally with Channel Manager Integrated Planning and Account teams. Provide guidance and answer questions.

Collaborate with cross-functional teams to gather insights identify new opportunities and provide strategic recommendations and optimizations that exceed campaign benchmarks and align with client goals and challenges

Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.

Support materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts account restructuring etc.

Stay updated on the latest paid programmatic tools applications and strategies providing client-relevant research analysis and trends.

Effective Campaign Management and Performance Optimization

Manage and execute programmatic campaigns across display audio video and digital out-of-home ensuring adherence to budgets and timelines while ensuring KPIs are met or exceeded.

QA campaigns to ensure accuracy and proactively troubleshoot any errors or mismatches.

Bring forward suggestions on campaign optimizations addressing delivery toward campaign objectives through best practices within bid management audience and placement analysis and performance tracking of key KPIs.

Conduct ongoing delivery pacing checks and provide comprehensive weekly monthly and campaign wrap-up reports.

Develop and maintain positive relationships with digital media partners ensuring effective collaboration and communication.

Support in the communication evaluation and implementation of programmatic media partners technology and platforms including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Data-driven Insights and Reporting

Leverage advanced Excel functions (Pivot Tables VLookups Concatenates and IF statements) to gather analyze and articulate mid-level insights on campaign performance to maximize results.

Accurate QA of all data including PowerBI models.

Ability to address questions articulating campaign performance and trend analysis to internal and external parties via detailed written and verbal summaries.

Monitor performance against measurement frameworks and push for higher quality delivery by evaluating delivery audience analysis supply path optimization and placement performance.

Manage multiple client campaigns ensuring high-quality performance and results that align with our clients business objectives.

Maintain accurate documentation of changes trends and learnings to inform future campaign strategy and optimization.

Other Responsibilities:

Additional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency sucess. 

This is NOT a client-facing role. 

Familiarity openness to AI tools is preferred (Claude AI planning tools etc.)

Qualifications :

 REQUIRED

Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem

- Strong knowledge/familiarity of DV360

High level of proficiency in Excel being able to create &/or utilize formulas VLookups concatenate and other functions

PREFERRED

Experience in hands on execution of advertising within biddable platforms (programmatic paid search paid social media operations ad operations etc.). DV360 skills a must!

Experience in strategic planning and applied experience of bringing plans to execution.

Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.

Proven track record in operating with a high-level of integrity commitment and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease

OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances

RESULTS DRIVEN: accepts accountability to deliver business outcomes even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks plans and prioritizes work on an ongoing basis; plans and aligns with key team members before acting

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract