Product Marketing Manager

Product Marketing Manager Events

Austin Texas Full-Time

Build the Events Austin Talks About.

Some people market events. Some people live them.

Were looking for someone who wants to immerse themselves in Hearst Austin Medias event culture and help grow some of the most recognized experiential brands in Central Texas.

This role will serve as the marketing lead for our portfolio of wellness lifestyle food music and community events with a primary focus on the Cap10K Texas largest 10K and one of Austins most iconic traditions.

Were looking for someone who wants to be on the course behind the scenes at packet pickup at community runs at merchandise launches talking to participants interviewing runners capturing content trying a two-step and weighing in on which burger delights the senses. We need a builder of community and help shaping what these event brands become next.

If youve ever thought I wish I could get paid to be obsessed with Austin events this might be your dream job.

What Youll Do

Be the Voice of the Brand

Youll help tell the story of our events year-round through social media video email digital campaigns and community activations.

Youll interview participants capture content in the field showcase event experiences and help audiences feel connected long before race day or event day arrives.

Grow Participation

Youll develop marketing campaigns that drive registrations ticket sales attendance merchandise purchases and repeat participation.

Youll understand who our audiences are what motivates them and what inspires them to become lifelong fans.

Be Embedded in the Experience

Youll work closely with our Race Director event producers creative team and operations leaders. Youll attend planning meetings community activations training runs sponsor events merchandise launches and race-weekend activities.

You should expect to spend time where the action is happening.

Turn Merch into a Movement

Were investing in merchandise as part of the participant experience.

Youll help launch products create campaigns build anticipation and turn our merchandise program into something audiences actively seek out.

Build Community

Youll develop relationships with running clubs fitness groups creators community organizations local businesses and cultural influencers who help make Austin special.

We want our events to feel like theyre built with the community not simply marketed to it.

Youll Thrive Here If...

You love Austin.

You know whats happening around town before everyone else does.

You naturally take photos and videos at events.

You have opinions about race shirts medals event experiences and social content.

You enjoy being around people.

You can comfortably walk up to someone hand them a microphone and get a great story.

You think community is created one interaction at a time.

You get excited about building something bigger every year.

Qualifications

• 3 years of marketing audience development events experiential marketing community engagement or related experience
• Strong social media and content creation skills
• Comfortable appearing on camera and interviewing participants
• Experience building campaigns that drive registrations attendance purchases or subscriptions
• Strong project management and organizational skills
• Ability to work evenings and weekends as events require
• Passion for live experiences and community-building

Bonus Points

• Youre a runner.
• Youve worked in sports wellness fitness hospitality festivals or live events.
• Youve helped launch merchandise programs.
• Youre already active in Austins running fitness or event communities.
• You have video creation and storytelling experience.

What Success Looks Like

A year from now:

• More people are participating in our events.
• More people are wearing our merchandise.
• Our social channels feel alive.
• Austin sees our brands as part of the community.
• Participants feel like theyre part of something bigger than a single event.

Most importantly when someone thinks about the best events in Austin they think about the brands youve helped build.

About the Austin American-Statesman:

The Austin American-Statesman () has been the leading source of news and information for Central Texas since 1871 serving a dynamic and fast-growing region anchored by the capital city of Texas. Austin is known for its vibrant tech industry rich cultural heritage influential government institutions and creative spirit. Since its acquisition by Hearst in 2025 the Statesman continues to operate with editorial independence while benefiting from Hearsts expansive journalistic and technological resources.

About Hearst Newspapers:

The Austin American-Statesman is a division of Hearst Newspapers (HNP). With 2500 employees across the nation HNP represents a network of 24 daily and 52 weekly publications including the San Francisco Chronicle Houston Chronicle San Antonio Express-News and Albany Times Union marketing services businesses and entertainment businesses such as King Features Syndicate. At HNP we are investing in new and innovative ways to tell stories growing newsrooms diversifying tools evolving platforms to support the millions of people who trust us each month to help them make decisions take action and be inspired. Be a part of something bigger Your Headline Awaits.