Product Marketer, T0

Airwallex is the AI-native financial operating system for a real-time intelligent economy. More than 676000 businesses including McLaren Racing Qantas SHEIN and TikTok use us directly or through our platform partners to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. Were the regulated backbone behind global payments: not by accident but by design. A decade plus 85 licenses and a financial infrastructure spanning North America Europe the Middle East and Asia-Pacific.

Were co-headquartered in San Francisco and Singapore with more than 2300 people across 27 offices. We hire builders with founder-level energy people who move fast with good judgment dig in with real curiosity and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About the team

T:0s mission is to make finance run itself. We are turning accounting into autonomous infrastructure that closes the books reconciles and reports continuously so the people who own the outcome can stop worrying about busy work and start focusing on strategic decisions. Were a small elite builder-focused team inside Airwallex moving at startup speed with a scaled companys infrastructure and distribution behind us.

What youll do

You own what we say about T:0 and who we say it to and then you write it ship it and put it in front of customers. This is a production role as much as a thinking a given week you might rewrite the homepage cut a two-minute product walkthrough draft the newsletter build a competitive one-pager for a live deal and interview three customers. The positioning work matters enormously but it only matters once it exists somewhere a customer can see it. Youll work directly with our CEO Product teams Chief of Staff Growth Marketer and Founding GTM hire.

This role is based in San Francisco.

Responsibilities:

• Own the ICP and know the customer better than anyone here. Run customer interviews and win/loss conversations continuously not as a quarterly project. Sit in on sales calls. Turn what you hear into messaging that lands and tell the product team what youre learning.

• Own positioning and messaging. Build the core narrative what T:0 is why it matters why its different and the frameworks that keep the website sales deck launches and content saying the same thing. Then test it: real message testing against real prospects not internal debate.

• Write the website. You own the copy on every page. Our Growth Marketer owns the page builds the tests and the traffic you own the words.

• Make product content. Product walkthroughs explainers demo videos launch assets. Scrappy and fast in-house is the default; well bring in outside help when something genuinely needs production polish. You should be comfortable recording a clean screen walkthrough yourself.

• Run product launches. Build a repeatable launch motion and run it narrative assets internal enablement timing and a real read on whether the launch worked.

• Own the blog and SEO content strategy. Decide what we should rank for write the briefs and write the pieces that matter. Growth handles technical SEO and distribution.

• Write the T:0 newsletter. Growth grows the list; you make it worth reading.

• Own competitive. Know who were up against keep the comparison current and arm the sales team with something they can actually use on a call.

• Build sales enablement materials. One-pagers objection handling competitive battlecards demo narratives. Our Founding GTM hire runs enablement with the Airwallex sales org you build what they run.

• Own pricing and packaging. Partner with the CEO and Product on how we price whats in each tier and how we explain it.

• Collect and use customer proof. Quotes reviews case studies logos. Get them and get them in front of buyers.

Who you are

Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications:

• 5 years in product marketing or an adjacent role where you personally owned positioning and shipped the assets that came out of it.

• Youre an exceptional writer. This is the single highest bar in the process. Well ask for samples and a short written exercise.

• A track record of high output. Well ask you to walk us through what you shipped in a recent 90-day stretch were looking for volume and velocity not one flagship deliverable.

• Youve done real customer research and can show how a specific insight changed specific messaging.

• You can hold your own on a technical product. You dont need a finance or accounting background but you need to be someone who gets deep on how things work rather than staying at the surface.

• You operate without a brief. Nobody here will hand you a prioritized queue.

Preferred qualifications:

• Fintech accounting or founder-finance-stack experience.

• Youve been the first or only product marketer somewhere.

• Comfortable recording and lightly editing your own product videos.

• You use AI tools aggressively research drafting competitive monitoring content iteration.

• Experience marketing to founders and early-stage operators.

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.