Product Manager, AI Studio

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What will you do

A day in the life of a Product Manager AI Studioat VF looks a little like this.

The Product Manager AI Studio is a hands-on program leader within VFs AI Studio Programa dedicated team that identifies validates and scales high-value AI opportunities that drive measurable business impact across VFs brands and functions. Operating as the product owner for a pod of AI specialists this role turns emerging AI opportunities into working measurable business solutions targeting proof of concept in weeks.

This is a role for someone who thrives in ambiguity and moves fast. Youll identify and document AI needs incubate ideas directly with AI specialists set priorities and strategy oversee execution and drive the change management that gets solutions adopted. Youll operate with a startup mindset inside a large enterprise: scrappy curious practical and biased toward action.

Letsbreak down that day-in-the-life a bit more.

Project Oversight & Delivery

• Serve as product owner for a pod accountable end-to-end for AI seed projects from idea through validated proof of concept and scale.
• Identify and document AI needs incubate initial ideas directly with AI specialists and translate them into right-sized project plans and timelines.
• Run seed teams with regular stakeholder check-ins removing roadblocks and keeping projects shipping against clear objectives and defined start/stop points.
• Manage the specialist pool assigned to your projects flexing resources as project needs change.

Prioritization & Strategy

• Prioritize opportunities against the programs criteriastrategic importance material value creation feasibility scalability and responsible-by-design.
• Partner with business stakeholders and AI champions to score use cases on need value and feasibility and sequence work accordingly.
• Set project strategy and success metrics and help build the repeatable framework for prioritizing testing measuring and scaling AI projects.

Stakeholder Engagement & Change Management

• Engage functional leads brand teams and leadership to align on scope expectations and value realization.
• Drive change management and process redesign so validated solutions are adopted into day-to-day operations.
• Train and enable business teams and functional champions to sustain solutions after handoff.

Value Realization & Measurement

• Define and track KPIs for adoption and dollar valueincremental lift or resource and time savingson every use case.
• Prepare and present progress results and recommendations to operational and executive leads.
• Capture learnings and replicable patterns to scale proven capabilities one-to-many across brands.

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skillsyoullneed to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your5years of experience and professional achievements.

The foundation skills you will need in this position are:

Required

• Bachelors degree in Business Product Management Engineering Design or a related fieldor equivalent experience.
• 5 years in product management program or project management transformation or consulting ideally with technology or AI-enabled initiatives.
• Track record of delivering cross-functional projects from concept to adoption in fast-paced ambiguous environments.
• Strong stakeholder management communication and change-management skills.
• Working understanding of AI and GenAI concepts and their practical business applications.
• Comfort operating with incomplete requirements and a strong bias toward action.

Preferred

• Experience owning AI or GenAI use cases from proof of concept through scale.
• Familiarity with go-to-market product creation design or consumer-insights workflows.
• Experience managing or coordinating technical teams such as engineers data scientists or AI specialists.
• Exposure to apparel footwear retail or consumer-products industries.

Success Criteria

• Ships validated proofs of concept in weeks and moves proven solutions into scaled adoption.
• Demonstrates clear business valueadoption and dollar impactacross the use cases owned.
• Keeps pods focused unblocked and aligned with stakeholders and program priorities.
• Builds repeatable approaches that multiply impact across brands and functions.

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.