Product Lead, Monetization

Our mission at Ello is simple and urgent: maximize the potential of every child everywhere. Were building the worlds first AI teacher to close that gap: one that listens speaks adapts and inspires just like the best human educators.

Our first product Read with Ello is already helping tens of thousands of kids each week learn to read. It listens as they read aloud offers support when they stumble and generates magical personalized stories. It works and kids love it.

Now were scaling that success into something even bigger: a complete AI teacher that can help children learn far beyond reading. Our new app combines language speech and memory to deliver interactive learning for kids worldwide; check it out here. Were moving fast: we ship weekly test directly with kids and push the boundaries of whats possible with AI in education.

With the resources of the worlds top investors and the heart of a public benefit corporation were here to revolutionize how children learn globally. Featured on TIMEs Best Inventions and Fortunes Change the World Ello is a small mission-driven team taking on one of the most important challenges of our time: to democratize education.

Kids love Ello and parents trust it. The next thing to build is the business that carries it to every child who needs it; this role is for that challenge.

Youll own everything to do with how Ello makes money: whats free and whats paid how we price and package the paywall trial conversion renewals dunning cancellation and winback. Youll build the monetization plan with our Head of Growth and CEO.

Two things make this different from monetizing a typical consumer app. Were a public benefit corporation and weve committed publicly to a free excellent experience for every family. Thats a promise we intend to keep so the teaching itself will never sit behind a paywall. Youre also selling to two people at once: the child who does the lesson and the parent who watches them do it and decides whether to pay. Both have to feel the value at different moments and for different reasons.

The best version of this business feeds the mission directly. The more families choose to pay the more children we can teach for free including every child using Ello in Kenya today. Thats what we want you to build.

• Own pricing and packaging: what sits in the free experience what a subscription includes and what it costs

• Own the paywall and checkout from placement and timing through design and copy and run the experiment program that improves them

• Own everything after the first payment: trial conversion renewals failed payments and dunning cancellation saves and winback

• Build the monetization model that feeds our revenue forecast

• Build the monetization reporting we dont have yet with our data team. Cohorted LTV ARPU payback and retention curves good enough to make decisions on.

• Work with lifecycle marketing on the emails and messages that drive conversion and retention and with engineering and design on what ships in the app

• Use AI to do the work of a much bigger team and grow into hiring and leading the monetization team that follows

• Youve owned consumer subscription revenue on mobile on both iOS and Android. For most people that means six or more years as a product manager though we care about what youve done more than the years.

• Youve run paywall and pricing experiments yourself and can give us the before and after numbers on a few of them along with what you got wrong

• You can build the subscription model yourself and know what moves it: LTV ARPU trial-to-paid involuntary churn payback period

• You pull your own data. SQL or equivalent well enough to define a metric build a funnel and check a result without waiting for anyone.

• You know your way around app store billing well enough to write the spec including StoreKit and Play Billing receipt validation and subscription state

• You use AI seriously in your own work hands-on rather than overseeing other people doing it and can be specific about whats changed in the last six months

• Youve built agreement across departments before. Pricing touches product marketing finance and support and everyone will have a strong opinion.

• Experience with kids or family products or another category where the person paying isnt the person using it

• Experience monetizing something people have to trust whether thats a childrens product under privacy rules health or finance where a pushy paywall costs you more than it earns

• Experience with a product where most users never pay and thats by design

• Experience with in-product growth mechanics: nudges rewards cross-sell referral and lifecycle automation

• Youve built at our stage and can see past it. Were planning to grow very fast from here so the ideal person has worked somewhere between roughly $1M and $10M in revenue where nothing was settled yet and has also seen what breaks at ten times that.

• Youve run a small team or youre ready to

• Want this to be the most important thing theyve worked on. Were trying to give every child a teacher of their own and the rest of this job only matters because of that.

• Get inside the users head. Thats a child learning to read and a parent hoping its working and we want someone who talks to them often including the parents who didnt subscribe and the ones who cancelled.

• Are rigorous. They design tests that actually settle a question and change their mind when the result says they were wrong without mistaking endless analysis for progress.

• Have real product design sense. Theyre not designers but they can sketch a paywall flow themselves and give a designer feedback more useful than this doesnt feel right.

• Want to move fast. We ship weekly and the people who like it here would rather put something in front of a real parent this week than get it perfect next month.

• Shape the business model while its still being decided working directly with the founders. This is new ground at Ello so you wont be picking up someone elses decisions.

• Work at the front of what AI can currently do. The technology underneath Ello is hard: we built and patented our own speech recognition because nothing off the shelf could understand a six-year-old and the teaching agent works out what a particular child needs next in under a second. Were AI-native in how we run the company too so how you work here will keep changing as fast as what we ship.

• Ello is free across the developing world and its fully funded. It isnt a pilot or a line in a press release and its a big part of why people here joined. Very few companies get to build a real business and give the same product away to the children who need it most.

Ello is a public benefit corporation on a mission to maximize the potential of all children. Were currently around 50 people headquartered in San Francisco with a second office in Nairobi Kenya.

Our team has deep expertise in artificial intelligence K-12 education and child development across institutions such as Stanford Berkeley Google Apple and more. We were part of Y Combinators W20 batch and are funded by world-class investors including Goodwater Capital Homebrew Reed Hastings Common Sense Growth Ravensburger Project A Ventures Reach Capital Khosla Ventures WndrCo Visible Ventures and K9 Ventures.

Were a small collaborative team that takes each others voices very seriously. Because our mission is to support all children it is critical that our team is representative of the communities we work in; we place significant emphasis on ensuring diversity in our team and inclusion in our culture. If you have questions about immigration reach out to us at .

We feel enormously privileged to be building at this moment. Advances in AI have made it possible for the first time to imagine giving every child a truly personalized teacher. We dont take that opportunity for granted.

We work with urgency because millions of children cant wait. We care deeply about craftsmanship because learning experiences should feel magical. And we believe its possible to build ambitious technology while building a company where people do the best work of their careers.

If that excites you wed love to meet you.

At Ello diversity is a moral imperative and a competitive advantage. We do not discriminate based on race religion skin color national origin gender sexual orientation age marital status veteran status or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process please contact

Required Experience:

Senior IC